Most trusted brands in the retail category in the U.S. 2015

The graph presents information on the most trusted brands in the retail category in the United States as of February 2015. According to the survey results, eight percent of responding Americans indicated that Kroger were their most trusted retail brand.

Most trusted brands in the retail category in the United States as of February 2015

Share of respondents
Walmart21%
Kroger8%
Target and Costco6%
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Sources

Release date

October 2015

Region

United States

Survey time period

February 3 to 11, 2015

Number of respondents

2,004 respondents

Age group

18 years and older

Special properties

respondents who had a trusted relationship with the brand for at least 12 months

Method of interview

Online survey

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