Share of Canadians willing to pay more for trusted brand products 2019, by age

According to the findings of a survey conducted among Canadian consumers in September 2019, 22 percent of surveyed Canadians aged between 18 and 34 years strongly agreed that they would pay more for products and services from trusted brands, while the same was true for 15 percent of respondents aged 55 and over. All in all, 81 percent of responding Canadians were willing to pay more in support of products or services from companies and brands they trusted

Percentage of consumers who would pay more for trusted brand products or services in Canada as of September 2019, by age group

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Release date

February 2020



Survey time period

September 3 to 18, 2019

Number of respondents

4,005 respondents

Age group

18 years and older

Special properties

including 1,002 French-speaking respondents

Method of interview

Online survey

Supplementary notes

Question: "Do you agree or disagree with the following statements? - I’ll pay a little more money to support a product or service from a company I trust than a company I don’t trust."

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Statistics on "Brands in Canada"

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