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Share of Canadians willing to pay more for trusted brand products 2018, by age

Percentage of consumers who would pay more for trusted brand products or services in Canada as of September 2018, by age group

by A. Guttmann, last edited Feb 22, 2019
Share of Canadians willing to pay more for trusted brand products 2018, by age The graph presents the percentage of consumers in Canada willing to pay more for trusted brand products or services as of September 2018, broken down by age group. According to the findings, 26 percent of surveyed Canadians aged between 18 and 34 years strongly agreed that they would pay more in support of products or services from trusted companies and brands. The same was true for 20 percent of respondents between the ages of 55 and 64.
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Percentage of consumers who would pay more for trusted brand products or services in Canada as of September 2018, by age group

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