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Percentage of consumers who would pay more for trusted brand products or services in Canada as of August 2017, by age group

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Share of Canadians willing to pay more for trusted brand products 2017, by age The graph presents the percentage of consumers in Canada willing to pay more for trusted brand products or services as of August 2017, broken down by age group. According to the findings, 25 percent of surveyed Canadians aged between 18 and 34 years strongly agreed that they would pay more in support of products or services from trusted companies and brands. The same was true for 22 percent of respondents between the ages of 55 and 64.
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Strongly agreeSomewhat agreeSomewhat disagreeStrongly disagree
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Strongly agreeSomewhat agreeSomewhat disagreeStrongly disagree
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The graph presents the percentage of consumers in Canada willing to pay more for trusted brand products or services as of August 2017, broken down by age group. According to the findings, 25 percent of surveyed Canadians aged between 18 and 34 years strongly agreed that they would pay more in support of products or services from trusted companies and brands. The same was true for 22 percent of respondents between the ages of 55 and 64.
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Release date
January 2018
In cooperation with:
Ipsos
Region
Canada
Survey time period
August 22 to August 31, 2017
Number of respondents
4,001 respondents
Age group
18 years and older
Special properties
includng 925 French-speaking respondents
Method of interview
Online survey
Supplementary notes
Question: Do you agree or disagree with the following statements? - I’ll pay a little more money to support a product or service from a company I trust than a company I don’t trust.
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