Share of Canadians willing to pay more for trusted brand products 2015-2019

According to the findings of a survey conducted among Canadian consumers in September 2019, 81 percent of responding Canadians were willing to pay more in support of products or services from companies and brands they trusted, in fact 18 percent strongly agreed with this statement. At the same time three percent were of a contrary opinion.

Percentage of consumers who would pay more for trusted brand products or services in Canada from 2015 to 2019

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Release date

February 2020



Survey time period

September 3 to 18, 2019

Number of respondents

4,005 respondents

Age group

18 years and older

Special properties

including 1,002 French-speaking respondents

Method of interview

Online survey

Supplementary notes

Question: "Do you agree or disagree with the following statements? - I’ll pay a little more money to support a product or service from a company I trust than a company I don’t trust."
Data for periods prior to 2019 come from previous reporting.

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Statistics on "Brands in Canada"

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