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Share of Canadians willing to pay more for trusted brand products 2015-2018

Percentage of consumers who would pay more for trusted brand products or services in Canada from 2015 to 2018

by A. Guttmann, last edited Feb 22, 2019
Share of Canadians willing to pay more for trusted brand products 2015-2018 The graph presents the percentage of consumers in Canada willing to pay more for trusted brand products or services from 2015 to 2018. According to the 2018 findings, 22 percent of surveyed Canadians strongly agreed that they were willing to pay more in support of products or services from trusted companies and brands.
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Percentage of consumers who would pay more for trusted brand products or services in Canada from 2015 to 2018

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