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Reaction to commercials in primetime TV in the U.S. 2015, by age

Actions taken when commercials were shown on linear TV during primetime in the United States as of May 2015, by age group

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Release date

September 2015


United States

Survey time period

April 23 to May 5, 2015

Number of respondents

1,010 respondents

Age group

13-64 years

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Now, thinking of your usual behavior, which of the following statements best describes your reaction when commercials are shown during a primetime program on “live” TV – when you watch at the time of broadcast?"

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