Survey on consumer preference for regional products in Germany 2015-2019

This statistic shows the results of a survey on consumer preference for regional products in Germany from 2015 to 2019. During the 2019 survey period it was found that roughly 18.39 million Germans aged 14 years and older stated that they fully agreed with the statement "If available, I prefer regional products."

Level of agreement towards the statement "If available, I prefer regional products" in Germany from 2015 to 2019

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Source

Release date

November 2019

Region

Germany

Survey time period

2015 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2014: 23,093 respondents, projected base of 70.53 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons

The figures refer to the following studies:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019

You can find more information on the methodology of the study here.

Figures have been rounded for easier understanding.

The original German statement was phrased as follows: "Ich bevorzuge nach Möglichkeit Produkte hier aus der Region."

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