Consumer preference for regional products in Germany 2016-2020

This statistic presents the results of a survey on consumer preference for regional products in Germany from 2016 to 2020. During the 2020 survey period it was found that roughly 20.92 million Germans aged 14 years and older stated that they fully agreed with the statement "If available, I prefer regional products."

Level of agreement towards the statement "If available, I prefer regional products" in Germany from 2016 to 2020

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Source

Release date

November 2020

Region

Germany

Survey time period

2015 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people

The figures refer to the following studies:
2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021

You can find more information on the methodology of the study here.

Figures have been rounded for easier understanding.

The original German statement was phrased as follows: "Ich bevorzuge nach Möglichkeit Produkte hier aus der Region."

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