UK: Black Friday spending & average online shopping day in November 2015, comparison

Published by Statista Research Department, Dec 8, 2015
This statistic displays the percentage increase of Black Friday spending breakdown in comparison to average online shopping day in November in the United Kingdom (UK) in 2015. In November 2015, the percentage increase of spending per buyer on Black Friday was at 80 percent, compared to a normal shopping day.

Percentage increase of Black Friday spending in comparison to average online shopping day in November in the United Kingdom (UK) in 2015

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Source

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Release date

December 2015

Region

United Kingdom

Survey time period

November 1, 2015 to November 27, 2015

Supplementary notes

Source provides the following information:
"The analysis of UK digital commerce transactions is based on data obtained from comScore Marketing Solutions from ten selected online retailers in the UK on Black Friday, compared to the average spending habits on these sites for the days through November 26."

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