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Percentage of consumers who were members of selected loyalty programs in Canada as of January 2016

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Canada membership of selected loyalty programs 2016 The statistic provides information on the percentage of consumers who were members of selected loyalty programs in Canada as of January 2016. During the survey, 62 percent of responding Canadian consumers stated they were members of the Shopper Drug Mart Optimum Points program.
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Description

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The statistic provides information on the percentage of consumers who were members of selected loyalty programs in Canada as of January 2016. During the survey, 62 percent of responding Canadian consumers stated they were members of the Shopper Drug Mart Optimum Points program.
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Release date
June 2016
Region
Canada
Survey time period
November 2015 to January 2016
Number of respondents
total survey = 40,000
Age group
18 years and older
Supplementary notes
Original question: "Are you a member of any of the specific loyalty programs listed below?"
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