Most influential brands in Canada in 2018
(index score)
Canada's most influential brands 2018
The statistic provides information on the most influential brands in Canada in 2018, based on an index score. Based on the answers of Canadian consumers, Ipsos calculated that Google scored more than four times higher than an average brand result (100 points) reaching a score of 412. Facebook was the fourth most influential brand in the country, with a score of 282.
Most influential brands in Canada in 2018
(index score)
Index score
Google412
Amazon318
Apple285
Facebook282
Microsoft245
YouTube236
Visa234
Netflix217
Walmart Canada209
Tim Hortons189
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Source

Release date

February 2019

Region

Canada

Survey time period

October 2018

Number of respondents

6,700 respondents

Age group

18 years and older

Special properties

based on top 100 global brands that spend most on advertising in Canada

Method of interview

Online panel

Supplementary notes

The methodology is explained as follows: the study examines five key dimensions that drive the most influential brands in Canada: trustworthiness, presence, being leading edge, corporate citizenship and engagement. The study ranks brands according to their influence.

Canada's most influential brands 2018
The statistic provides information on the most influential brands in Canada in 2018, based on an index score. Based on the answers of Canadian consumers, Ipsos calculated that Google scored more than four times higher than an average brand result (100 points) reaching a score of 412. Facebook was the fourth most influential brand in the country, with a score of 282.
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