Canada's most influential brands 2018

In October 2019 Canadian consumers were surveyed on their perception of brands in the country. Based on the answers of respondents, it was calculated that Google scored more than four times higher than an average brand result (100 points) reaching an index score of 449. Facebook was the third most influential brand in the country, with a score of 311, and tied with Amazon.

Most influential brands in Canada in 2018

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Source

Release date

February 2020

Region

Canada

Survey time period

October 2019

Number of respondents

6,700 respondents

Age group

18 years and older

Special properties

based on top 100 global brands that spend most on advertising in Canada

Method of interview

Online panel

Supplementary notes

The methodology is explained as follows: the study examines five key dimensions that drive the most influential brands in Canada: trustworthiness, presence, being leading edge, corporate citizenship and engagement. The study ranks brands according to their influence.

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Statistics on "Brands in Canada"

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