Online Canadians' attitude to location-based technology usage in stores in 2016

This statistic presents the share of internet users in Canada who would like stores to use location-based technologies to identify them as of October 2016. During the survey period, 25 percent of respondents stated that they agreed with this statement.

Canadian internet users' attitude towards stores or brands using location-based technologies to identify them as of October 2016

Share of respondents
Strongly/somewhat agree25%
Strongly/somewhat disagree75%
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Sources

Release date

November 2016

Region

Canada

Survey time period

October 21 to 25, 2016

Number of respondents

2,019 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original statement: I would like a store/brand to know who I am when I walk into a store because of location- based technologies (e.g., iBeacons, RFID, geofencing).

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Statistics on "Brands in Canada"

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