Share of consumers who recall ads from trusted brands September 2019, by gender

In a September 2019 survey conducted among consumers in Canada, 17 percent of responding women strongly agreed that they were more likely to remember ads from brands or companies they trusted. The same was true for 18 percent of male respondents. All in all, 73 percent of consumers in Canada were likely to recall ads from trusted brands.

Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2019, by gender

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Release date

February 2020



Survey time period

September 3 to 18, 2019

Number of respondents

4,005 respondents

Age group

18 years and older

Special properties

including 1,002 French-speaking respondents

Method of interview

Online survey

Supplementary notes

Question: "Do you agree or disagree with the following statements? - I’m more likely to remember advertisements from companies or brands that I trust."

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Statistics on "Brands in Canada"

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