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Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of August 2017, by gender

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Share of consumers who recall ads from trusted brands August 2017, by gender This statistic shows the share of consumers who better recall advertising from trusted brands or companies in Canada as of August 2017, by gender. During the survey, 20 percent of responding women strongly agreed that they were more likely to remember ads from brands or companies they trusted. The same was true for 16 percent of male respondents.
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Strongly agreeSomewhat agreeSomewhat disagreeStrongly disagree
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Strongly agreeSomewhat agreeSomewhat disagreeStrongly disagree
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Description Source More information
This statistic shows the share of consumers who better recall advertising from trusted brands or companies in Canada as of August 2017, by gender. During the survey, 20 percent of responding women strongly agreed that they were more likely to remember ads from brands or companies they trusted. The same was true for 16 percent of male respondents.
Show more
Release date
January 2018
In cooperation with:
Ipsos
Region
Canada
Survey time period
August 22 to August 31, 2017
Number of respondents
4,001 respondents
Age group
18 years and older
Special properties
including 925 French-speaking respondents
Method of interview
Online survey
Supplementary notes
Question: Do you agree or disagree with the following statements? - I’m more likely to remember advertisements from companies or brands that I trust.

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