The statistic presents the percentage of consumers who engage with brands on selected social networks in Canada as of June 2016. The survey results show that 20 percent of responding Canadians said they engaged with brands on Snapchat, while 29 percent said the same about YouTube.
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Social media brand engagement among Canadian consumers 2016
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Percentage of consumers who engage with brands on selected social networks in Canada as of June 2016
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The statistic presents the percentage of consumers who engage with brands on selected social networks in Canada as of June 2016. The survey results show that 20 percent of responding Canadians said they engaged with brands on Snapchat, while 29 percent said the same about YouTube.
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The statistic presents the percentage of consumers who engage with brands on selected social networks in Canada as of June 2016. The survey results show that 20 percent of responding Canadians said they engaged with brands on Snapchat, while 29 percent said the same about YouTube.
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- Release date
- January 2017
- Region
- Canada
- Survey time period
- June 2016
- Number of respondents
- total survey n = 1,192
- Age group
- 15-34 years
- Special properties
- English-speaking Canadians who use the social platform
- Method of interview
- Online survey
- Supplementary notes
- Question: Do you engage with any brands on social media? Please select 'Yes' or 'No' for each social media platform below. If you do not use that social media platform, please select 'Not Applicable'.
More information
- Region
- Canada
- Survey time period
- June 2016
- Number of respondents
- total survey n = 1,192
- Age group
- 15-34 years
- Special properties
- English-speaking Canadians who use the social platform
- Method of interview
- Online survey
- Supplementary notes
- Question: Do you engage with any brands on social media? Please select 'Yes' or 'No' for each social media platform below. If you do not use that social media platform, please select 'Not Applicable'.
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Statistics on "Social networking in Canada"
- Overview
The most important statistics
- Penetration of leading social networks in Canada as of the 3rd quarter of 2017Canada: social network penetration Q2 and Q3 2017
- Number of social network users in Canada from 2015 to 2022 (in millions)Canada number of social network users 2015-2022
- Weekly social media usage by adults in Canada as of July 2017, by age groupCanada: weekly social media use 2017, by age group
- Percentage of internet users accessing selected social media platforms in Canada as of May 2018Social media network user share in Canada 2018
- Percentage of consumers who have never used selected social networks in Canada as of March 2016Share of Canadians who have never used selected social media 2016
- Number of Facebook users in Canada from 2012 to 2021 (in millions)Canada: number of Facebook users 2012-2021
- Distribution of Facebook users in Canada as of July 2018, by genderFacebook user share in Canada 2018, by gender
- Distribution of Facebook users in Canada as of July 2018, by age groupFacebook user share in Canada 2018, by age group
- Personal use
The most important statistics
- Frequency of social network usage in Canada as of July 2017Social media usage frequency in Canada 2017
- Weekly social media access in Canada as of January 2018, by deviceWeekly social media checking in Canada 2018, by device
- Level of activity of Facebook users in Canada as of October 2017Facebook user behavior and activity levels Canada 2017
- Level of activity of Twitter users in Canada as of October 2017Twitter user behavior and activity levels Canada 2017
- Level of activity of Instagram users in Canada as of October 2017Instagram user behavior and activity levels Canada 2017
- Frequency of use of Facebook products and services in Canada as of March 2018, by genderCanada frequency of use of Facebook products and services 2018, by gender
- Frequency of use of Facebook products and services in Canada as of March 2018, by age groupCanada frequency of use of Facebook products and services 2018, by age group
- Share of internet users who have experienced positive interactions on social media in Canada as of July 2017Positive interactions on social media in Canada 2017
- Business use
The most important statistics
- Digital marketing activities used by companies in Canada in 2014 and 2016Canada digital marketing activity usage by businesses 2014-2016
- Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016Digital marketing activities contributing to success in Canada 2014-2016
- Increase in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018Increased marketing spending on selected according to marketers in Canada 2016-2018
- Share of CEOs with selected social media accounts in Canada as of May 2016CEOs usage of selected social media in Canada in 2016
- Share of CEOs with one or more social media accounts in Canada as of May 2016CEOs usage of social media in Canada in 2016
- Share of CEOs with one or more social media accounts in Canada as of May 2016, by industryCEOs usage of social media in Canada in 2016, by industry
- Leading content types posted on social media by CEOs in Canada as of May 2016CEOs social media content types posted in Canada in 2016
- Distribution of leads generated by social networks in Canada as of 1st quarter 2016Consumer traffic generated by social networks in Canada 2016
- Advertising and marketing
The most important statistics
- Social media advertising revenue in Canada from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in Canada 2015-2021, by device
- Leading brands on Facebook in Canada as of June 2018, by number of fans (in 1,000s)Most popular brands on Facebook in Canada 2018, by audience
- Leading brands on Twitter in Canada as of February 2018, by number of followers (in 1,000s)Most popular brands on Twitter in Canada 2018, by audience
- Level of influence Facebook has on consumer choices according to Canadian adults as of March 2018, by age groupCanadian opinions on Facebook's influence on consumer choices 2018, by age group
- Level of influence Facebook has on consumer choices according to Canadian adults as of March 2018, by genderCanadian opinions on Facebook's influence on consumer choices 2018, by gender
- Social media with the highest influence on holiday purchase decisions in Canada in 2017Most influential social media for holiday purchases in Canada 2017
- Percentage of consumers who engage with brands on selected social networks in Canada as of June 2016Social media brand engagement among Canadian consumers 2016
- Share of time spent on social network interactions with companies or brands in Canada as of March 2016, by genderShare of time spent communicating with brands on social media 2016, by gender
- Influencer Marketing
The most important statistics
- Fastest-growing influencers on Instagram in Canada as of January 2018, based on follower growth in the past 4 weeksFastest-growing Instagram influencers in Canada 2018
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016Social media profile types followed by young Canadians 2016
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by genderSocial media profile types followed by young Canadians 2016, by gender
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by age groupSocial media profile types followed by young Canadians 2016, by age
- Share of young consumers influenced to purchase selected product categories by social media content creators in Canada as of September 2016Social media content creator influence on product purchases 2016, by category
- Share of young consumers influenced by social media posts to buy products in Canada as of September 2016, by type of postSocial media posts influencing purchasing decisions among young Canadians 2016
- Social media and TV
The most important statistics
- Share of consumers who tweet about television shows before, during and after they air in Canada 2017Timeframe when Canadians tweet about TV shows 2017
- Share of consumers who tweet during television shows in Canada in 2017, by age groupCanadians tweeting while watching TV shows 2017, by age group
- Leading reasons why consumers use Twitter on their mobile phones while watching television in Canada in 2017Reasons why Canadians use Twitter while watching TV 2017
- Leading Canadian TV networks on selected social media between January and August 2017, by interactions (in millions)Leading Canadian TV network on selected social media 2017, by interactions
- Leading Canadian TV networks on selected social media between January and August 2017, by audience size (in millions)Leading Canadian TV networks on selected social media 2017, by audience size
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Statistics on the topic
Free statistics
- Penetration of leading social networks in Canada as of the 3rd quarter of 2017
- Number of social network users in Canada from 2015 to 2022 (in millions)
- Number of Facebook users in Canada from 2012 to 2021 (in millions)
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- Leading reasons for following brands on social media according to Millennials in the United States in 2014, by platform
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Premium Statistics
- Weekly social media usage by adults in Canada as of July 2017, by age group
- Percentage of internet users accessing selected social media platforms in Canada as of May 2018
- Percentage of consumers who have never used selected social networks in Canada as of March 2016
- Distribution of Facebook users in Canada as of July 2018, by gender
- Distribution of Facebook users in Canada as of July 2018, by age group
- Number of Twitter users in Canada from 2012 to 2021 (in millions)
- Distribution of Snapchat users in Canada as of August 2016, by gender
- Distribution of Instagram users in Canada as of July 2018, by gender
- Distribution of Instagram users in Canada as of July 2018, by age group
- Frequency of social network usage in Canada as of July 2017
- Level of activity of Facebook users in Canada as of October 2017
- Level of activity of Twitter users in Canada as of October 2017
- Level of activity of Instagram users in Canada as of October 2017
- Frequency of use of Facebook products and services in Canada as of March 2018, by gender
- Frequency of use of Facebook products and services in Canada as of March 2018, by age group
- Share of internet users who have experienced positive interactions on social media in Canada as of July 2017
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- Share of Canadians who trust Facebook not to use their personal information without their consent as of April 2018
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- Share of Canadians with a Reddit account as of October 2017, by gender
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- Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016
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- Share of CEOs with one or more social media accounts in Canada as of May 2016
- Share of CEOs with one or more social media accounts in Canada as of May 2016, by industry
- Leading content types posted on social media by CEOs in Canada as of May 2016
- Distribution of leads generated by social networks in Canada as of 1st quarter 2016
- Average order value of leads generated by social networks in Canada as of 1st quarter 2016 (in Canadian dollars)
- Share of online shoppers in Canada who have ever used buy buttons and social media sponsored links as of October 2016
- Reasons why online shoppers in Canada would consider shopping via buy buttons and social media sponsored links as of October 2016
- Social media advertising revenue in Canada from 2015 to 2021, by device (in million U.S. dollars)
- Leading brands on Facebook in Canada as of June 2018, by number of fans (in 1,000s)
- Leading brands on Twitter in Canada as of February 2018, by number of followers (in 1,000s)
- Level of influence Facebook has on consumer choices according to Canadian adults as of March 2018, by age group
- Level of influence Facebook has on consumer choices according to Canadian adults as of March 2018, by gender
- Social media with the highest influence on holiday purchase decisions in Canada in 2017
- Percentage of consumers who engage with brands on selected social networks in Canada as of June 2016
- Share of time spent on social network interactions with companies or brands in Canada as of March 2016, by gender
- Fastest-growing influencers on Instagram in Canada as of January 2018, based on follower growth in the past 4 weeks
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by gender
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by age group
- Share of young consumers influenced to purchase selected product categories by social media content creators in Canada as of September 2016
- Share of young consumers influenced by social media posts to buy products in Canada as of September 2016, by type of post
- Share of consumers who tweet about television shows before, during and after they air in Canada 2017
- Share of consumers who tweet during television shows in Canada in 2017, by age group
- Leading reasons why consumers use Twitter on their mobile phones while watching television in Canada in 2017
- Leading Canadian TV networks on selected social media between January and August 2017, by audience size (in millions)
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- For which of the following reasons, if any, do you follow, like, and/or connect with a brand's social media account(s)?
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- Leading fast moving consumer goods (FMCG) brands in Mexico in 2016, by household purchase frequency
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