• Canada social media brand engagement 2016

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The statistic presents the percentage of consumers who engage with brands on selected social networks in Canada as of June 2016. The survey results show that 20 percent of responding Canadians said they engaged with brands on Snapchat, while 29 percent said the same about YouTube.

Percentage of consumers who engage with brands on selected social networks in Canada as of June 2016

	Share of respondents
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Release date

January 2017

More information

Region

Canada

Survey time period

June 2016

Number of respondents

total survey n = 1,192

Age group

15-34 years

Special properties

English-speaking Canadians who use the social platform

Method of interview

Online survey

Supplementary notes

Question: Do you engage with any brands on social media? Please select 'Yes' or 'No' for each social media platform below. If you do not use that social media platform, please select 'Not Applicable'.