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Share of time spent on social network interactions with companies or brands in Canada as of March 2016, by gender

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Share of time spent communicating with brands on social media 2016, by gender The graph provides information about the share of time Canadians spent communicating with companies or brands on social media platforms as of March 2016, by gender. In general, Canadians spent 18 percent of their social media time interacting with businesses or brands. Women spent 16 percent of their social networking time communicating with brands.
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Companies/brandsFriends/acquaintances
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Companies/brandsFriends/acquaintances
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*Duration: 12 months, billed annually, single license

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Description

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The graph provides information about the share of time Canadians spent communicating with companies or brands on social media platforms as of March 2016, by gender. In general, Canadians spent 18 percent of their social media time interacting with businesses or brands. Women spent 16 percent of their social networking time communicating with brands.
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Release date
May 2016
Region
Canada
Survey time period
March 7 to March 10, 2016
Number of respondents
1,048 respondents
Age group
18 years and older
Method of interview
Online survey
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