Attitudes to websites using users' data for personalized advertisements in Spain 2015

Distribution of attitudes towards websites using their users' data for personalized advertisements in Spain as of March 2015*

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Release date

June 2015

Region

Spain

Survey time period

February 28, 2015 to March 9, 2015

Number of respondents

1,002 respondents

Age group

15 years and older

Special properties

residents.

Supplementary notes

* Original survey question was phrased as follows:
"QB16 As you may know, some online companies are able to provide free services, such as search engines, free e-mail accounts, etc., thanks to the income they receive from advertisers trying to reach users on their websites.
How comfortable are you with the fact that those websites use information about your online activity to tailor advertisements or content to your hobbies and interests?"

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