In the first half of 2022, the global viewability rate of desktop video reached 76.9 percent, meaning almost 77 percent of video ads displayed on desktop were in view in the measured period. Among the surveyed countries, five had viewability rates higher than the world's average at that time.
Desktop video advertising viewability rates in selected countries worldwide in 1st half 2022
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TotalMedios. (September 16, 2022). Desktop video advertising viewability rates in selected countries worldwide in 1st half 2022 [Graph]. In Statista. Retrieved December 09, 2023, from https://www.statista.com/statistics/754135/digital-ads-viewability-worldwide/
TotalMedios. "Desktop video advertising viewability rates in selected countries worldwide in 1st half 2022." Chart. September 16, 2022. Statista. Accessed December 09, 2023. https://www.statista.com/statistics/754135/digital-ads-viewability-worldwide/
TotalMedios. (2022). Desktop video advertising viewability rates in selected countries worldwide in 1st half 2022. Statista. Statista Inc.. Accessed: December 09, 2023. https://www.statista.com/statistics/754135/digital-ads-viewability-worldwide/
TotalMedios. "Desktop Video Advertising Viewability Rates in Selected Countries Worldwide in 1st Half 2022." Statista, Statista Inc., 16 Sep 2022, https://www.statista.com/statistics/754135/digital-ads-viewability-worldwide/
TotalMedios, Desktop video advertising viewability rates in selected countries worldwide in 1st half 2022 Statista, https://www.statista.com/statistics/754135/digital-ads-viewability-worldwide/ (last visited December 09, 2023)
Desktop video advertising viewability rates in selected countries worldwide in 1st half 2022 [Graph], TotalMedios, September 16, 2022. [Online]. Available: https://www.statista.com/statistics/754135/digital-ads-viewability-worldwide/