Desktop display ad viewability rates worldwide in Q2 2017, by country

Desktop display advertising viewability rates in selected countries worldwide in 2nd quarter 2017

by A. Guttmann, last edited Mar 20, 2018
Desktop display ad viewability rates worldwide in Q2 2017, by country The ranking presents the desktop display advertising viewability rates in selected countries worldwide in the second quarter of 2017. It was found that desktop digital ads had the highest viewability in North America, with the U.S. and Canada's rates reaching 56 percent and Mexico's rates were not far behind, with 55 percent.
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Desktop display advertising viewability rates in selected countries worldwide in 2nd quarter 2017

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Share of ads in-view
United States56%
Canada56%
Mexico55%
Italy54%
Spain54%
Brazil52%
Germany51%
France51%
Australia50%
United Kingdom49%
Share of ads in-view
United States56%
Canada56%
Mexico55%
Italy54%
Spain54%
Brazil52%
Germany51%
France51%
Australia50%
United Kingdom49%
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by A. Guttmann, last edited Mar 20, 2018
The ranking presents the desktop display advertising viewability rates in selected countries worldwide in the second quarter of 2017. It was found that desktop digital ads had the highest viewability in North America, with the U.S. and Canada's rates reaching 56 percent and Mexico's rates were not far behind, with 55 percent.
Show more
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