Revenue of native advertising in Sweden 2014-2018

During the period from 2014 to 2018, investments in native advertising increased from 63 million Swedish kronor to more than 360 million Swedish kronor in 2018. Native advertising refers to purchased advertising and production within display advertising that is designed to mimic the site's own appearance, function and/or content.

Revenue of native advertising in Sweden from 2014 to 2018

Revenue in million SEK
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Sources

Release date

June 2019

Region

Sweden

Survey time period

2014 to 2018

Special properties

fixed prices; base year 2008; excl. native ads within social media

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