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Ranking of the most popular cosmetics for men (used in the last three months) in Germany from 2013 to 2017

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Ranking of the most popular cosmetics for men in Germany 2013-2017 This statistic shows the results of a survey concerning the most popular cosmetics for men in Germany from 2013 to 2017. During the 2013 survey period it was found that roughly 22.3 percent of the male German-speaking population aged 14 years and older stated that they purchased Nivea MEN products in the last three months. By 2016 this figure had increased to 28.2 percent.
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Description

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This statistic shows the results of a survey concerning the most popular cosmetics for men in Germany from 2013 to 2017. During the 2013 survey period it was found that roughly 22.3 percent of the male German-speaking population aged 14 years and older stated that they purchased Nivea MEN products in the last three months. By 2016 this figure had increased to 28.2 percent.
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Release date
November 2017
Region
Germany
Survey time period
2013 to 2017
Age group
14 years and older
Special properties
German-speaking population; men
Method of interview
Face-to-face interview
Supplementary notes
* Question not asked as of 2014
** Question not asked as of 2015

Information on base:
The survey is based on the German-speaking population aged 14 years and older.

Information on total sample:
2013: 23,083 respondents, projected base of 70.33 million people.
2014: 23,093 respondents, projected base of 70.52 million people.
2015: 23,090 respondents, projected base of 69.24 million people.
2016: 23,102 respondents, projected base of 69.56 million people.
2017: 23,106 respondents, projected base of 70.09 million people.

Information on target group "men":
2013: projected base of 34.46 million people.
2014: projected base of 34.59 million people.
2015: projected base of 33.81 million people.
2016: projected base of 34.03 million people.
2017: projected base of 34.35 million people. The figures refer to the following studies:
2013; 2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018

You can find more information on the methodology in the study here.

For this question, multiple answers were possible. For this reason, the sum of percentages may exceed 100%.
This question was asked in the survey in the following wording: "Which of the following brands of men's cosmetics have you personally used in the last three months?"
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