Share of Netflix viewers who have watched selected shows Q4 2019

In its Q4 2019 financials, Netflix reported the number of viewers for key shows, including popular new release 'The Witcher'. Netflix noted that 76 million viewers had watched the show, though Netflix's method of measuring viewership has changed, and now counts viewers who expressed the intention to watch the show and continued watching for as little as two minutes. This is closer to how YouTube video views are measured and further away from how traditional TV ratings and viewers are calculated.

Most viewed Netflix series in the first four weeks of their release in the United States in the 4th quarter of 2019

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Release date

January 2020


United States

Survey time period

Q4 2019

Supplementary notes

Netflix previously reported its viewing figures by counting a view as a member watching at least 70 percent of one episode of a series, or 70 percent of a feature film. As of Q4 2019, Netflix measured viewer numbers by tracking the number of viewers who 'chose to watch' a title, i.e. members who watched for as little as two minutes, long enough to suggest that their choice was intentional. Netflix noted that this new metric results in viewer counts approximately 35 percent higher than the previous metric.

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Statistics on "Netflix"

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