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Number of Netflix viewers who have watched selected shows and movies 2020

A total of 99 million viewers are reported to have watched the 2020 movie 'Extraction' in the first four weeks of its release on Netflix. As of July 2020, Netflix released their top ten most watched films and shows, with The Witcher being the only series to make the list. The highest demand for ‘The Witcher’ was from viewers in the United States. The fantasy drama series has captured a huge audience, despite the genre typically ranking lower when it comes to American viewing preferences and ranking lower than other genres in terms of Netflix's output.

Netflix viewership measurement

With the above figures, the first season of “The Witcher” is set to be Netflix’s biggest ever TV series launch. However, the method of Netflix's measurement of viewership has changed, and now counts viewers who expressed the intention to watch the show and continued watching for as little as two minutes. This is similar to how YouTube video views are measured and further away from traditional calculations of TV ratings and viewers. Netflix has justified the change in its methodology as a way to accommodate all types of content, regardless of length. Citing other media companies such as BBC iPlayer and The New York Times as having similar ranking models, Netflix discloses the viewer counts are approximately 35 percent higher using the new method.

Most viewed Netflix movies and series in the first four weeks of their release in the United States as of July 2020

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Release date

July 2020


United States

Survey time period

all time as of July 2020

Supplementary notes

Netflix previously reported its viewing figures by counting a view as a member watching at least 70 percent of one episode of a series, or 70 percent of a feature film. As of Q4 2019, Netflix measured viewer numbers by tracking the number of viewers who 'chose to watch' a title, i.e. members who watched for as little as two minutes, long enough to suggest that their choice was intentional. Netflix noted that this new metric results in viewer counts approximately 35 percent higher than the previous metric.

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