Binge-watching is believed to have originated in the 1980s, when some TV stations started featuring reruns of certain series’ episodes in marathon sessions. When DVDs became available for home viewing, their high-storage capacity allowed for entire seasons to be watched by viewers, making it easy to say to oneself “just one more.” Additionally, the cult status of such 90s shows as “Friends”, “Seinfeld” or “Sex and the City” made marathon sessions into rituals among friends and families. Since the advent of on-demand viewing and online streaming in the late 2000s, binge-watching has become a global phenomenon. Furthermore, because some companies, such as popular video-streaming service Netflix, began releasing episodes of its series in blocks, binge-watching is becoming the norm rather than the exception. In fact, according to a 2016 survey, some 90 percent of Millennials and 88 percent of those in the Gen Z category engaged in binge-watching TV series.
There is little consensus regarding how many hours of watching a TV show actually amounts to binging, but a recent Netflix survey concludes that most Americans define it as watching between two and six episodes in one sitting. Other behaviors are more extreme, involving entire seasons or even whole series over a few days.
The highest prevalence of marathon-viewing is among the young, as, presumably, they have the most free time on their hands and the least responsibilities: roughly 35 percent of 14 to 25 year-olds claim to binge-watch at least once a week, compared to the 25 percent of 33 to 49 year olds who report doing so. The most popular category of series watched in back-to-back sessions by all age groups is drama (shows like “Breaking Bad”, “House of Cards” or “Empire”), followed by comedy (“Unbreakable Kimmy Schmidt” or “Modern Family”).
Additionally, although the television set is still popular, how people use it differs from generation to generation. For example, about 54 percent of the Generation Y (aged 13 to 35) use a TV set to stream video, and 23 percent of them have TV sets with built-in internet capabilities. 33 percent of those 18 to 24 and 23 percent of those 25 to 34 watch their favorite shows by means of online TV services, but only 4 percent of those 55 and over do so, as they overwhelmingly prefer live TV broadcasts. Furthermore, according to Millennials, the desktop/laptop computer is the number one device they use to marathon-watch TV.