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Direct response advertising spending in the United States from 2008 to 2014 (in billion U.S. dollars)

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Direct response ad spend in the U.S. 2008-2014 The timeline depicts direct response advertising spending in the United States from 2008 to 2014. In 2014, the spending amounted 5.41 billion U.S. dollars, down from 7.49 billion in 2008. DR spending on radio ads in the U.S. reached 18.6 million U.S. dollars in the third quarter of 2016, where DR TV advertising attracted 660.5 million for short form ads and 192 million for long form ads.
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Spending in billion U.S. dollars
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Spending in billion U.S. dollars
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Description Source More information
The timeline depicts direct response advertising spending in the United States from 2008 to 2014. In 2014, the spending amounted 5.41 billion U.S. dollars, down from 7.49 billion in 2008. DR spending on radio ads in the U.S. reached 18.6 million U.S. dollars in the third quarter of 2016, where DR TV advertising attracted 660.5 million for short form ads and 192 million for long form ads.
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Release date
March 2015
Region
United States
Survey time period
2008 to 2014
Special properties
excluding FSI or PSA activity
Supplementary notes
Figures for the period 2008 to 2013 come from earlier Kantar Media releases.
Figures have been rounded.

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Statistics on "Advertising market in the U.S."

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