Share of WhatsApp users in the United Kingdom (UK) 2018, by age group

According to a survey conducted by We Are Flint about the share of WhatsApp users in the United Kingdom (UK), 80 percent of adults aged 18 to 24 are users of the WhatsApp messaging service.

Falling SMS and MMS numbers

It is no coincidence that as messaging apps such as Whatsapp and Facebook Messenger become more popular, the number of SMS and MMS messages sent has fallen in recent years. People within the UK sent 162 billion SMS and MMS messages during 2012, compared with just 82 billion messages in 2017. Globally, WhatsApp users sent 60 billion messages every day during the fourth quarter of 2017.

Varying popularity across Europe

   WhatsApp is an extremely popular messaging app, although it has gained traction in some markets far more successfully than others. In France just 31 percent of the population are estimated to be WhatsApp users, compared with 75 percent of the population in Germany.

Share of WhatsApp users in the United Kingdom (UK) in January 2018, by age group

Share of respondents
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Source

Release date

February 2018

Region

United Kingdom

Survey time period

January 20, 2018 to January 22, 2018

Number of respondents

2,092 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Source provides the following information:
"Respondents were screened and weighted to be UK nationally representative of age, gender and region. The margin of error on the study is +/- 2.2%."

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