• Europe: online retail sales 2013-2016

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This statistic depicts the internet retail sales in selected European countries between 2013 and 2016. In 2014, it was found that the online retail sales reached approximately 160 billion euros.

Internet retail sales in selected European countries between 2013 and 2016 (in billion euros)*

Characteristic	Internet retail sales in billion euros
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Release date

January 2015

More information

Region

France, Germany, Italy, Netherlands, Poland, Spain, Sweden, United Kingdom

Survey time period

2013 to 2016

Special properties

excluding food services, the sale of automobiles, gas and fuel, tickets, holidays, insurance, and banking.

Supplementary notes

The source provides the followig information on the methodology:
"Data from the following sources has been used to establish these forecasts: government statistical sources and analysts, telephone interviews with 100 major retailers from all types of business (20%+ of national retail sales), and interviews with 1,000 consumers in each of the nine countries into consumer trends (9,000 in total).
The study examines the sale of merchandise to the final consumer through stores and online on a like-with-like basis. It excludes food services, the sale of automobiles, gas and fuel, tickets, holidays, insurance, and banking. This reflects ONS and OECD methodology as well as the Oxford Dictionary."
* The European countries selected for this report are as follows: United Kingdom (UK), Germany, France, Spain, Italy, Netherlands, Sweden, Poland.
** Forecasted values.