Delivery methods for online purchases in the Nordics 2019

What are the most popular delivery methods in the Nordic countries? 54 percent of participants in an online survey conducted in the first half of 2019, said they collected the purchased item themselves from a distribution point. The second most common method was delivery to mailbox, used by 17 percent of the Nordic citizens. Regarding Nordic e-commerce, Sweden was the country with most individuals who shopped online in 2018. Norway and Denmark were second and third, while Finland was last, with less than half of the respondents purchasing online that year.


       Among devices used for online purchases, laptop was the most preferred one in the Nordic countries in 2018. Desktop computer was the second most popular, followed by mobile phone and tablet that year.

 What do Nordic citizens buy online?

       Overall, the leading product category to shop online in the Nordic countries was clothing and footwear in 2018 that year. Second in the ranking were consumer electronics, followed by media. Sport and leisure was the fifth and least purchased category in the Nordics, and was more popular among Swedes compared to the other Nordic respondents.

Delivery methods for online purchases in the Nordics during the first half of 2019

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Release date



Denmark, Finland, Norway, Sweden

Survey time period

January, 2019 to June, 2019

Special properties

Have shopped online in the past 30 days

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Think back to your most recent purchase of a product/products online. How was your product delivered?"

The source does not provide any information on how the survey was set up.

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Statistics on "E-commerce in Norway"

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