Metrics used to determine success of customer loyalty programs in the U.S. 2016

Key metrics used by financial companies to determine the success of a customer loyalty strategy in the United States in 2016

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Release date

January 2016

Region

United States

Survey time period

2016

Number of respondents

150 respondents

Age group

18 years and older

Special properties

Marketing directors and brand managers (50 from the banking industry)

Method of interview

Online survey

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Statistics on " Loyalty programs and marketing in the United States "

Other statistics that may interest you Loyalty programs and marketing in the United States

Overview

5

Brand trust & brand loyalty

8

Marketer perspective

5

Consumer perspective

8

Benchmarks

8

Further related statistics

10
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* For commercial use only

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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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