Italy: market share of digital display programmatic advertising industry 2015

The statistic shows the market share of the digital display programmatic advertising industry in Italy as of end of 2015, by marketplace. As of the survey period, the digital display programmatic advertising had the highest impact on open markets (about 70 percent).

Market share of the digital display programmatic advertising industry in Italy as of end of 2015, by marketplace

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Sources

Release date

April 2016

Region

Italy

Survey time period

As of end 2015

Supplementary notes

* Between 25-30 percent.

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