In 2019, linear media, such as TV, print, or out-of-home still held a majority of the French ad market. A year later, the share linear media held fell to 42 percent and this trend was projected to continue in 2021 and 2022, when the share was expected to stand at roughly 38 percent.
Distribution of advertising spending in France from 2019 to 2022, by platform
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Statistics on Advertising in France
Overview
6
- Premium Statistic Advertising investments in France 2021, by medium
- Premium Statistic Breakdown of advertising spending in France 2020, by media
- Premium Statistic Ad spend change in France 2022-2023, by medium
- Premium Statistic Advertising spending share in France 2021, by vertical
- Premium Statistic Ad spending of traditional & digital media France 2018-2022
- Premium Statistic Ad spend in France 2019-2022, by platform
Offline media
5
- Premium Statistic Television advertising revenues in France 2017-2021
- Premium Statistic Cinema advertising revenue in France 2017-2021
- Premium Statistic Radio advertising revenue in France 2017-2021
- Premium Statistic Press advertising revenue in France 2017-2021
- Premium Statistic Out-of-home advertising revenue in France 2021, by format
Digital media
8
- Premium Statistic Digital advertising market value in France 2019 to 2023
- Premium Statistic Display ad spend in France 2021, by format
- Premium Statistic Digital display advertising spending in France 2021, by format
- Premium Statistic Search ad spend in France 2012-2021
- Premium Statistic Social media ad spend in France 2019-2021
- Premium Statistic Digital video ad spend in France 2011-2021
- Premium Statistic Audio ad spend in France 2019-2021
- Premium Statistic Podcast ad spend in France 2020-2021
Advertisers and agencies
7
- Premium Statistic Leading media groups in France 2021
- Premium Statistic Leading media agencies in France 2021
- Premium Statistic Highest spending advertisers in France 2020
- Premium Statistic Number of online radio and music advertisers in France 2017-2021
- Premium Statistic Number of advertisers investing in television in France 2009-2020
- Premium Statistic Number of digital advertisers in France 2019-2021
- Premium Statistic Number of advertising agencies in France 2008-2018
Consumer perspective
4
Further related statistics
12
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- Digital share of advertising spending in Sweden 2013-2019
- Digital share of advertising spending in Finland 2013-2019
- Digital share of advertising spending in European countries 2014
- Digital share of ad spend in Denmark 2019-2020
- New Zealand: digital ad spend format market shares 2019
- Share of digital display ad spending in Spain 2014-2016, by sales method
- Digital ad spend growth in Peru 2021, by format
- U.S. DTC marketers' planned video advertising spending changes 2019, by format
- B2B digital ad spend in the U.S. 2015-2024
- U.S. DTC marketers' video ad spend share 2019, by platform
- Advertising spending of the FMCG sector in Hungary 2020, by category
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Statistics
- Digital share of ad spend in Norway 2020-2021
- Digital share of advertising spending in Sweden 2013-2019
- Digital share of advertising spending in Finland 2013-2019
- Digital share of advertising spending in European countries 2014
- Digital share of ad spend in Denmark 2019-2020
- New Zealand: digital ad spend format market shares 2019
- Share of digital display ad spending in Spain 2014-2016, by sales method
- Digital ad spend growth in Peru 2021, by format
- U.S. DTC marketers' planned video advertising spending changes 2019, by format
- B2B digital ad spend in the U.S. 2015-2024
- U.S. DTC marketers' video ad spend share 2019, by platform
- Advertising spending of the FMCG sector in Hungary 2020, by category
Website (CB Expert). (October 20, 2021). Distribution of advertising spending in France from 2019 to 2022, by platform [Graph]. In Statista. Retrieved February 03, 2023, from https://www.statista.com/statistics/451190/digital-share-of-ad-spend-in-france-forecast/
Website (CB Expert). "Distribution of advertising spending in France from 2019 to 2022, by platform." Chart. October 20, 2021. Statista. Accessed February 03, 2023. https://www.statista.com/statistics/451190/digital-share-of-ad-spend-in-france-forecast/
Website (CB Expert). (2021). Distribution of advertising spending in France from 2019 to 2022, by platform. Statista. Statista Inc.. Accessed: February 03, 2023. https://www.statista.com/statistics/451190/digital-share-of-ad-spend-in-france-forecast/
Website (CB Expert). "Distribution of Advertising Spending in France from 2019 to 2022, by Platform." Statista, Statista Inc., 20 Oct 2021, https://www.statista.com/statistics/451190/digital-share-of-ad-spend-in-france-forecast/
Website (CB Expert), Distribution of advertising spending in France from 2019 to 2022, by platform Statista, https://www.statista.com/statistics/451190/digital-share-of-ad-spend-in-france-forecast/ (last visited February 03, 2023)
Distribution of advertising spending in France from 2019 to 2022, by platform [Graph], Website (CB Expert), October 20, 2021. [Online]. Available: https://www.statista.com/statistics/451190/digital-share-of-ad-spend-in-france-forecast/