China's media ad spending 2018-2023, by medium

Digital ads dominated China's media ad market with a total ad spending of around 65.4 billion U.S. dollars in 2018. The current driving force from mobile was expected to double by 2022 while the print ads would slowly contract.

Total ad spending in China from 2018 to 2023, by medium

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Sources

Release date

April 2019

Region

China

Survey time period

2018

Supplementary notes

* Forecast.

Hong Kong is excluded. Digital is not included in the TV ad spending. Off-air radio and digital is excluded in the radio figures.

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Statistics on "Advertising in China"

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