Which of the following media or platforms do you use to advertise or promote your business?

Share of SMBs using select print media for advertising or promotion in the U.S. 2016 This statistic displays the share of small and medium-sized business who used selected print media for advertising and promotion in the third quarter of 2016. The survey shows that 41 percent of SMBs used direct mail for advertising and promotion in 2016.
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Share of respondents
Direct mail41%
Print YP29.4%
Newspapers26.7%
Magazines18.1%
Spec print directories14.9%
Share of respondents
Direct mail41%
Print YP29.4%
Newspapers26.7%
Magazines18.1%
Spec print directories14.9%

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Description Source More information
This statistic displays the share of small and medium-sized business who used selected print media for advertising and promotion in the third quarter of 2016. The survey shows that 41 percent of SMBs used direct mail for advertising and promotion in 2016.
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Release date
November 2016
Region
United States
Survey time period
Q3 2016
Number of respondents
1,000 respondents
Special properties
based on small and medium-sized businesses
Method of interview
Online survey

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