Share of SMBs using select print media for advertising or promotion in the U.S. 2016

Which of the following media or platforms do you use to advertise or promote your business?

Share of SMBs using select print media for advertising or promotion in the U.S. 2016 This statistic displays the share of small and medium-sized business who used selected print media for advertising and promotion in the third quarter of 2016. The survey shows that 41 percent of SMBs used direct mail for advertising and promotion in 2016.
Show more

Which of the following media or platforms do you use to advertise or promote your business?

Loading statistic...
Share of respondents
Direct mail41%
Print YP29.4%
Newspapers26.7%
Magazines18.1%
Spec print directories14.9%
Share of respondents
Direct mail41%
Print YP29.4%
Newspapers26.7%
Magazines18.1%
Spec print directories14.9%
Download Settings Share
Download started
Please be patient - this may take a moment
This statistic displays the share of small and medium-sized business who used selected print media for advertising and promotion in the third quarter of 2016. The survey shows that 41 percent of SMBs used direct mail for advertising and promotion in 2016.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Advertising market in the U.S.
Advertising market in the U.S.

All Information
in one Presentation

Advertising market in the U.S.

Everything On "Advertising market in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Advertising market in the U.S."
  • Overview
  • TV
  • Radio
  • Newspapers
  • Magazines
  • Out-of-home
  • Cinema
  • Digital
  • Advertising response
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.