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Black Friday 2018: U.S. consumer spending plans compared to the past year
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Black Friday 2018: U.S. consumer spending plans compared to the past year
How will your total spending most likely compare with last year's Black Friday spending?
This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked how their total spending would most likely compare with the previous year's Black Friday expenditure. During the survey, 21 percent of the respondents said that they will spend more on Black Friday 2018.
How will your total spending most likely compare with last year's Black Friday spending?
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Description
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More information
This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked how their total spending would most likely compare with the previous year's Black Friday expenditure. During the survey, 21 percent of the respondents said that they will spend more on Black Friday 2018.
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- Release date
- October 2018
- Region
- United States
- Survey time period
- September 28 to October 8, 2018
- Number of respondents
- 1,005 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- United States
- Survey time period
- September 28 to October 8, 2018
- Number of respondents
- 1,005 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
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Thanksgiving in the U.S.
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Statistics on "Thanksgiving in the U.S."
- Overview
The most important statistics
- How important is celebrating Thanksgiving to you?Importance of celebrating Thanksgiving among Americans 2018
- Who will you (mainly) be with on Thanksgiving?Main Thanksgiving company of Americans in 2018
- Where will you be celebrating this year's Thanksgiving?Preferred location for celebrating Thanksgiving among Americans 2018
- What does Thanksgiving mean to you personally?Meaning of Thanksgiving to Americans in 2018
- Turkey
The most important statistics
- Total number of turkeys produced in the United States from 1999 to 2017 (in 1,000s)Total number of turkeys produced in the U.S. 1999-2017
- Retail price of turkey (frozen, whole) in the United States from 1995 to 2018 (in U.S. dollars per pound)U.S. retail price of turkey 1995-2018
- What do you think is an appropriate price for a pound of fresh or frozen Thanksgiving turkey?Thanksgiving: appropriate price for a pound of fresh/frozen turkey in the U.S. 2018
- Per capita consumption of turkeys in the United States from 2015 to 2028 (in pounds)**Per capita turkey consumption in the U.S. 2015-2028
- Thanksgiving meal
The most important statistics
- At what time do you serve / take your Thanksgiving meal?Popular Thanksgiving meal times among U.S. consumers 2018
- What will be included in your Thanksgiving dinner?Thanksgiving dinner menu plans among U.S. consumers 2018
- Average price of a ten-person Thanksgiving dinner in the United States from 1990 to 2018 (in U.S. dollars)*Average cost of a Thanksgiving dinner in the U.S. 1990-2018
- Average price of ingredients for a ten-person Thanksgiving dinner in the United States in 2018 (in U.S. dollars)Average cost of ingredients for a Thanksgiving dinner in the U.S. 2018
- How much money do you plan to spend on your Thanksgiving meal per person?Thanksgiving meal: planned spending per person in the U.S. 2017
- Thanksgiving: planned spending on sweets and decorations in the U.S. in 2018Thanksgiving: planned spending on sweets and decorations in the U.S. 2018
- What do you think is an appropriate amount to spend on a Thanksgiving dinner in a restaurant per person?*Thanksgiving dinner: appropriate restaurant spending per person in the U.S. 2017
- Thanksgiving and Black Friday shopping
The most important statistics
- Total expected consumer spending in the United States in 2017, by seasonal event (in billion U.S. dollars)U.S. expected consumer spending by seasonal event 2017
- Likelihood to shop on Thanksgiving among U.S. consumers in 2018, by age groupLikelihood to shop on Thanksgiving among U.S. consumers by age group 2018
- What time do you expect to go to the store on Thanksgiving Day?Brick-and-mortar: Thanksgiving Day's peak shopping hours 2018
- At which of the following retail sources will you likely shop on Black Friday?Leading Black Friday shopping channels among U.S. consumers 2018
- How many different stores do you plan to visit for Black Friday shopping this year?Number of stores U.S. consumers plan to visit on Black Friday 2018
- What time do you plan to begin your shopping in a physical store on Black Friday?Brick-and-mortar: Black Friday's peak shopping hours among U.S. consumers 2018
- Which of the following statements describe why you would shop in a store on Black Friday?Leading reasons why U.S. consumers shop in a store on Black Friday 2017
- How high does the expected discount need to be for you to hold off a purchase until Black Friday?Black Friday: expected discount rates among U.S. consumers 2018
- Thanksgiving travel
The most important statistics
- Number of Thanksgiving holiday travelers in the United States from 2005 to 2018 (in millions)*Thanksgiving holiday travelers in the U.S. from 2005 to 2018
- Number of Thanksgiving holiday travelers in the United States from 2013 to 2018, by mode of transport (in millions)*Thanksgiving holiday travelers in the U.S., by mode 2013-2018
- Share of Thanksgiving holiday travelers in the United States in 2018, by mode of transport*Share of Thanksgiving holiday travelers in the U.S. in 2018, by mode
- Busiest U.S. airports at Thanksgiving in 2018, based on scheduled passengers (in 1,000s)*Leading airports for U.S. travelers at Thanksgiving 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Black Friday 2018: U.S. consumer spending plans compared to the past year, by age
- Black Friday 2017: U.S. consumer spending plans, by community type
- Black Friday 2018: U.S. consumer spending plans compared to the past year, by gender
- Survey on favored Black Friday purchasing channel in Sweden 2017
- Dominican Republic: locations to shop on Black Friday by type 2018
- Locations consumers plan to shop during the holiday season in Canada 2016
- How much Canadians plan to spend on Black Friday shopping 2018
- Spending during the four-day Black Friday weekend in the United Kingdom (UK) in 2015
- Puerto Rico: locations to shop on Black Friday 2018, by type
- Locations consumers shop during the holiday season in Canada 2015, by channel
- Venezuela: locations to shop on Black Friday by type
- Ecuador: locations to shop on Black Friday by type 2018
- UK consumers spending more on holidays (long break) 2012-2016
- Expected holiday expenditure worldwide 2016
- Per capita average spending during Black Friday in Spain 2016, by category
- When U.S. consumers began holiday shopping 2015
- UK retirement: over-55s change in spending on entertainment and holidays 2011-2013
- Expected Autumn festival spending in South Korea 2017, by marital status
- Overseas visitors purchasing books or stationery in the United Kingdom (UK) in 2013
- Price of a beach day in selected beach destinations in Finland 2018, by factor
Studies
- Black Friday in the UK
- Black Friday e-commerce in Brazil
- Thanksgiving weekend shopping in the U.S.
- CPA Canada Holiday Spending Study 2018
- Christmas shopping in the United Kingdom (UK)
- Holiday season shopping in Canada
- Online shopping events in Latin America
- CPA Canada Holiday Spending Monitor 2017
- Holiday Insights Report 2018
- U.S. apparel and footwear consumer behavior
- Chinese New Year
- Christmas season in the United Kingdom (UK)
- Food shopping behavior in the United Kingdom (UK)
- Alcohol consumption in Canada
- Halloween in the U.S.
Statistics on "Thanksgiving in the U.S."
- How important is celebrating Thanksgiving to you?
- Who will you (mainly) be with on Thanksgiving?
- Where will you be celebrating this year's Thanksgiving?
- What does Thanksgiving mean to you personally?
- Total number of turkeys produced in the United States from 1999 to 2017 (in 1,000s)
- Retail price of turkey (frozen, whole) in the United States from 1995 to 2018 (in U.S. dollars per pound)
- What do you think is an appropriate price for a pound of fresh or frozen Thanksgiving turkey?
- Per capita consumption of turkeys in the United States from 2015 to 2028 (in pounds)**
- At what time do you serve / take your Thanksgiving meal?
- What will be included in your Thanksgiving dinner?
- Average price of a ten-person Thanksgiving dinner in the United States from 1990 to 2018 (in U.S. dollars)*
- Average price of ingredients for a ten-person Thanksgiving dinner in the United States in 2018 (in U.S. dollars)
- How much money do you plan to spend on your Thanksgiving meal per person?
- Thanksgiving: planned spending on sweets and decorations in the U.S. in 2018
- What do you think is an appropriate amount to spend on a Thanksgiving dinner in a restaurant per person?*
- Total expected consumer spending in the United States in 2017, by seasonal event (in billion U.S. dollars)
- Likelihood to shop on Thanksgiving among U.S. consumers in 2018, by age group
- What time do you expect to go to the store on Thanksgiving Day?
- At which of the following retail sources will you likely shop on Black Friday?
- How many different stores do you plan to visit for Black Friday shopping this year?
- What time do you plan to begin your shopping in a physical store on Black Friday?
- Which of the following statements describe why you would shop in a store on Black Friday?
- How high does the expected discount need to be for you to hold off a purchase until Black Friday?
- What is your impression: Did the Black Friday offers get better or worse in the past 2-3 years?
- How will your total spending most likely compare with last year's Black Friday spending?
- Are you using the Black Friday/Cyber Monday promotions to make a purchase on which you have held off?
- When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?
- Number of Thanksgiving holiday travelers in the United States from 2005 to 2018 (in millions)*
- Number of Thanksgiving holiday travelers in the United States from 2013 to 2018, by mode of transport (in millions)*
- Share of Thanksgiving holiday travelers in the United States in 2018, by mode of transport*
- Busiest U.S. airports at Thanksgiving in 2018, based on scheduled passengers (in 1,000s)*
- Black Friday 2018: U.S. consumer spending plans compared to the past year, by age group
- Black Friday 2017: U.S. consumer spending plans compared to the past year, by community type
- Black Friday 2018: U.S. consumer spending plans compared to the past year, by gender
- Are you planning to do Black Friday shopping in a physical store or online?
- Locations where consumers plan to shop on Black Friday in the Dominican Republic in 2018, by channel
- Locations where consumers are planning to spend money during the holiday season in Canada as of October 2016
- How much shoppers plan to spend on Black Friday per capita in Canada as of November 2018*
- Spending during the four-day Black Friday weekend in the United Kingdom (UK) in 2015, by day (in million British pounds)
- Locations where consumers plan to shop on Black Friday in Puerto Rico in 2018, by channel
- Locations where consumers are planning to shop during the holiday season in Canada in 2015, by distribution channel
- Locations where consumers plan to shop on Black Friday in Venezuela in 2018, by channel
- Locations where consumers plan to shop on Black Friday in Ecuador in 2018, by channel
- Net percentage of consumers spending more on holidays (long break) in the United Kingdom (UK) from 1st quarter 2012 to 1st quarter 2016*
- Expected holiday expenditure worldwide in 2016
- Average spending per person during Black Friday in Spain in 2016, by product category (in euros)
- When did you start shopping for the holiday season?
- Change in the amount spent by over-55s on entertainment, recreation and holidays in the United Kingdom (UK) from 2011 to 2013, by age group (in percentage change)
- Expected spending per person in South Korea for Autumn festival as of September 2017, by marital status (in thousand South Korean won)
- Propensity of overseas visitors to purchase books or stationery to take home from the United Kingdom (UK) in 2013, by gender and age
- Average daily price of a beach day in selected beach destinations in Finland in 2018, by cost factor (in euros)
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