Facebook was Singapore’s most popular social media app with an average penetration rate of 94 percent as of June 2016. Nevertheless, Facebook does not seem to be the platform of the future. Only about 84 percent of respondents aged 15 to 24 years old had a Facebook app installed on their mobile phone, slightly less than Instagram, which had an installation rate of 87 percent.
Does the most popular app reflect the most popular platform too?
Not necessarily – there are many ways to be on social media without installing an app. Those users were not taken into account in this survey. Other than that, it depends on what was considered a social media platform too. If you count YouTube and WhatsApp as social media platforms, they would emerge as the most popular. However, considering only the traditional platforms, Facebook remains by far the market leader, followed by Instagram and Twitter.
Most popular social media apps used by smartphone social media app users in Singapore as of June 2016, by age group
Characteristic
15-24
25-34
35-49
50+
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eMarketer. (September 15, 2016). Most popular social media apps used by smartphone social media app users in Singapore as of June 2016, by age group [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/647909/singapore-social-app-penetration-age-group/
eMarketer. "Most popular social media apps used by smartphone social media app users in Singapore as of June 2016, by age group." Chart. September 15, 2016. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/647909/singapore-social-app-penetration-age-group/
eMarketer. (2016). Most popular social media apps used by smartphone social media app users in Singapore as of June 2016, by age group. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/647909/singapore-social-app-penetration-age-group/
eMarketer. "Most Popular Social Media Apps Used by Smartphone Social Media App Users in Singapore as of June 2016, by Age Group." Statista, Statista Inc., 15 Sep 2016, https://www.statista.com/statistics/647909/singapore-social-app-penetration-age-group/
eMarketer, Most popular social media apps used by smartphone social media app users in Singapore as of June 2016, by age group Statista, https://www.statista.com/statistics/647909/singapore-social-app-penetration-age-group/ (last visited September 01, 2024)
Most popular social media apps used by smartphone social media app users in Singapore as of June 2016, by age group [Graph], eMarketer, September 15, 2016. [Online]. Available: https://www.statista.com/statistics/647909/singapore-social-app-penetration-age-group/