Singapore: leading social app penetration 2016, by age

Facebook was Singapore’s most popular social media app with an average penetration rate of 94 percent as of June 2016. Nevertheless, Facebook does not seem to be the platform of the future. Only about 84 percent of respondents aged 15 to 24 years old had a Facebook app installed on their mobile phone, slightly less than Instagram, which had an installation rate of 87 percent.

Importance of social media in Singapore

In a country where almost everyone has access to the internet, social media plays an important role in the purchasing behavior of Singaporeans. With 5.61 million inhabitants and 4.8 million internet users, Singapore has one of the highest Internet penetration rates in the world. It was forecasted that around 3.4 million inhabitants use social media on their mobile phones, representing almost 71 percent of all Singaporean internet users.

Does the most popular app reflect the most popular platform too?

Not necessarily – there are many ways to be on social media without installing an app. Those users were not taken into account in this survey. Other than that, it depends on what was considered a social media platform too. If you count YouTube and WhatsApp as social media platforms, they would emerge as the most popular. However, considering only the traditional platforms, Facebook remains by far the market leader, followed by Instagram and Twitter.

Most popular social media apps used by smartphone social media app users in Singapore as of June 2016, by age group

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Release date

September 2016



Survey time period

June 2016

Number of respondents

713 respondents

Age group

18 years and older

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Statistics on "Social media in Singapore"

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