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U.S. consumer expectations of chat/virtual assistant purchase & service use 2016

Consumer likelihood of purchasing or contacting customer service via virtual assistant or messaging platform, as of 2016

U.S. consumer expectations of chat/virtual assistant purchase & service use 2016 This statistic indicates the expectations of American consumers of using virtual assistants or messaging platforms to conduct purchases or obtain customer service in the next year, as of 2016. At that time, 36 percent of respondents believed they would be making purchases via a messaging platform, such as Facebook Messenger, within a year.
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Consumer likelihood of purchasing or contacting customer service via virtual assistant or messaging platform, as of 2016

...any type of virtual assistant (like Amazon's Alexa or Apple's Siri)...any type of messaging platform (like FB Messenger)
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...any type of virtual assistant (like Amazon's Alexa or Apple's Siri)...any type of messaging platform (like FB Messenger)
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Description

Source

More information

This statistic indicates the expectations of American consumers of using virtual assistants or messaging platforms to conduct purchases or obtain customer service in the next year, as of 2016. At that time, 36 percent of respondents believed they would be making purchases via a messaging platform, such as Facebook Messenger, within a year.
Show more
Release date
October 2016
Region
United States
Survey time period
2016
Number of respondents
1,000 respondents
Age group
18-65 years
Method of interview
Online survey
Supplementary notes
The original question was phrased by the source as follows: "In the next year do you think you will be doing either of the following.."
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