According to a survey conducted in July 2024, consumers aged between 27 and 39 years formed the largest user group of the social commerce industry in China, accounting for around 57.8 percent of total respondents. By contrast, merely 1.9 percent of respondents were at least 60 years old.
Distribution of social commerce users in China in 2024, by age group
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Sina.com.cn, & iiMedia Research. (August 17, 2024). Distribution of social commerce users in China in 2024, by age group [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1131358/china-age-distribution-of-social-commerce-users/
Sina.com.cn, und iiMedia Research. "Distribution of social commerce users in China in 2024, by age group." Chart. August 17, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1131358/china-age-distribution-of-social-commerce-users/
Sina.com.cn, iiMedia Research. (2024). Distribution of social commerce users in China in 2024, by age group. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1131358/china-age-distribution-of-social-commerce-users/
Sina.com.cn, and iiMedia Research. "Distribution of Social Commerce Users in China in 2024, by Age Group." Statista, Statista Inc., 17 Aug 2024, https://www.statista.com/statistics/1131358/china-age-distribution-of-social-commerce-users/
Sina.com.cn & iiMedia Research, Distribution of social commerce users in China in 2024, by age group Statista, https://www.statista.com/statistics/1131358/china-age-distribution-of-social-commerce-users/ (last visited October 31, 2024)
Distribution of social commerce users in China in 2024, by age group [Graph], Sina.com.cn, & iiMedia Research, August 17, 2024. [Online]. Available: https://www.statista.com/statistics/1131358/china-age-distribution-of-social-commerce-users/