U.S. social commerce reach 2017, by platform

This statistic provides a ranking of the social media platforms used to shop for products among social media users in the United States as of October 2017. During a survey, 2.1 percent of responding social media users stated that they had made a purchase directly through a post on Pinterest.

Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017

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Release date

July 2016


United States

Survey time period

October 2017

Number of respondents

514 respondents

Age group

18 years and older

Special properties

who use social media at least once per week and follow any celebrities or people they don't personally know on social media

Supplementary notes

Through social media post or link within a post

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Statistics on "Social commerce"

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