U.S. social commerce reach 2017, by platform

Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017

by Statista Research Department, last edited Jul 28, 2016
U.S. social commerce reach 2017, by platform This statistic provides a ranking of the social media platforms used to shop for products among social media users in the United States as of October 2017. During a survey, 2.1 percent of responding social media users stated that they had made a purchase directly through a post on Pinterest.
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Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017

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Share of respondents
Facebook47.7%
Instagram8.6%
YouTube4.5%
Pinterest2.1%
Twitter1.4%
Snapchat0.8%
Other0.4%
Never purchased an item through social media34.6%
Share of respondents
Facebook47.7%
Instagram8.6%
YouTube4.5%
Pinterest2.1%
Twitter1.4%
Snapchat0.8%
Other0.4%
Never purchased an item through social media34.6%
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by Statista Research Department, last edited Jul 28, 2016
This statistic provides a ranking of the social media platforms used to shop for products among social media users in the United States as of October 2017. During a survey, 2.1 percent of responding social media users stated that they had made a purchase directly through a post on Pinterest.
Show more
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