U.S. social commerce reach 2017, by platform
Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
This statistic provides a ranking of the social media platforms used to shop for products among social media users in the United States as of October 2017. During a survey, 2.1 percent of responding social media users stated that they had made a purchase directly through a post on Pinterest.
Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
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| Share of respondents | |
|---|---|
| 47.7% | |
| 8.6% | |
| YouTube | 4.5% |
| 2.1% | |
| 1.4% | |
| Snapchat | 0.8% |
| Other | 0.4% |
| Never purchased an item through social media | 34.6% |
Source
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Statistics on "Pinterest"
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