Over 22 percent of internet users in the United States were forecast to make at least one purchase through Facebook in 2021. In addition, nearly 13 percent were expected to shop on Instagram and about 5.6 percent to do so via Pinterest.
Most popular social media platforms for purchases among internet users in the United States in 2021
The source notes that only users who had made at least one purchase via the platform, including links and transactions on the platform itself, were taken into account.
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eMarketer. (July 7, 2021). Most popular social media platforms for purchases among internet users in the United States in 2021 [Graph]. In Statista. Retrieved July 05, 2022, from https://www.statista.com/statistics/250909/brand-engagement-of-us-online-shoppers-on-pinterest-and-facebook/
eMarketer. "Most popular social media platforms for purchases among internet users in the United States in 2021." Chart. July 7, 2021. Statista. Accessed July 05, 2022. https://www.statista.com/statistics/250909/brand-engagement-of-us-online-shoppers-on-pinterest-and-facebook/
eMarketer. (2021). Most popular social media platforms for purchases among internet users in the United States in 2021. Statista. Statista Inc.. Accessed: July 05, 2022. https://www.statista.com/statistics/250909/brand-engagement-of-us-online-shoppers-on-pinterest-and-facebook/
eMarketer. "Most Popular Social Media Platforms for Purchases among Internet Users in The United States in 2021." Statista, Statista Inc., 7 Jul 2021, https://www.statista.com/statistics/250909/brand-engagement-of-us-online-shoppers-on-pinterest-and-facebook/
eMarketer, Most popular social media platforms for purchases among internet users in the United States in 2021 Statista, https://www.statista.com/statistics/250909/brand-engagement-of-us-online-shoppers-on-pinterest-and-facebook/ (last visited July 05, 2022)