• U.S. social commerce reach by platform 2016 | Statistic

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U.S. social commerce reach 2016, by platform

Social media platforms used to shop for products among social media users in the United States as of May 2016

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About This Statistic

This statistic provides a ranking of the social media platforms used to shop for products among social media users in the United States as of May 2016. During a survey, 55 percent of responding Pinterest users stated that they used the platform to shop for products. Only 12 percent of Facebook users did the same.

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Number of monthly active Instagram users 2013-2017

Number of monthly active Instagram users 2013-2017

Most popular brands on Instagram 2017, by followers

Most popular brands on Instagram 2017, by followers

Most popular product brands on Facebook 2017

Most popular product brands on Facebook 2017

Social media platforms used by marketers worldwide 2017

Social media platforms used by marketers worldwide 2017

Instagram: most-followed fashion brands 2017

Instagram: most-followed fashion brands 2017

Instagram: most-followed beauty brands 2017

Instagram: most-followed beauty brands 2017

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Statistics on "Social commerce"

Influence

The most important statistics

Which social media platform(s) do you use to market your business?Social media platforms used by marketers worldwide 2017
Share of internet users in the United States who have purchased products directly via social media as of September 2016U.S. social media purchase penetration 2016
How big of an influence is social media on your purchase decisions?Influence of social media on U.S. consumer purchasing decisions 2016
Most popular social media channels to learn about new products according to consumers in the United States as of July 2016U.S. social networks preference to learn about new products 2016
Most popular purchase influences according to Amazon buyers in the United States as of November 2016Key purchase influences for U.S. Amazon shoppers 2016
Average value of global online shopping orders as of 1st quarter 2017, by traffic source (in U.S. dollars)Global online shopping order value 2017, by traffic source
Social media platforms used to shop for products among social media users in the United States as of May 2016U.S. social commerce reach 2016, by platform
Social media platform to which users in the United States are most likely to turn for holiday shopping ideas and inspirations as of July 2016U.S. holiday shopping social media inspiration 2016

Brand product pages

The most important statistics

Share of global active social media users who follow brands on social media as of September 2015Global social media brand audience on selected networks 2015
Share of global active social media users who use social media for brand research as of 3rd quarter 2015Social media used for brand research worldwide 2015
Which of the following aspects of social media influence your online shopping behavior?Social media e-commerce influence 2015
Primary attitude toward shopping via social media sites or buy buttons according to internet users in the United States as of April 2016U.S. user attitude towards social commerce 2016
How often do consumers seek out visual content prior to purchase?U.S. visual content access prior to purchase 2016
How often do consumers seek out visual content from other consumers prior to purchase?U.S. visual user-generated content access prior to purchase 2016

Facebook

The most important statistics

Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age groupSocial media usage for brand research among U.S. Facebook users 2016, by age group
Number of Facebook interactions per brand post as of July 2017, by profile sizeFacebook reactions to brand posts 2017, by profile size
Product brands with the most Facebook fans as of August 2017 (in millions)Most popular product brands on Facebook 2017
Technology brands with the most Facebook fans as of July 2017 (in millions)Most popular technology brands on Facebook 2017
Leading beauty brands with the most followers on Facebook as of May 2017 (in millions)Facebook: number of followers of popular beauty brands 2017
Leading apparel brands with the most fans on Facebook in July 2017 (in millions)Facebook: number of fans of popular apparel brands 2017
Which types of transactional apps and payment methods would you be interested in connecting to Facebook Messenger?U.S. consumer willingness to connect payment apps to FB Messenger 2016, by age group

Pinterest

The most important statistics

Reasons for users in the United States to access Pinterest as of May 2016U.S. Pinterest usage reasons 2016
Leading magazine brands on Pinterest as of June 2017, by followers (in millions)Most-followed magazine brands on Pinterest 2017
What do you think about Pinterest starting to include sponsored pins from brands?Consumer attitudes towards sponsored pins on Pinterest in the U.S. 2014
Pinterest categories from which mom pinners make promoted pin purchases in the United States as of April 2015U.S. promoted Pinterest purchases of moms 2015, by category
Pinterest categories from which Hispanic pinners make promoted pin purchases in the United States as of April 2015 U.S. promoted Pinterest purchases of Hispanics 2015, by category
Preferred devices to access Pinterest among active pinners in the United States as of April 2015U.S. preferred devices to access Pinterest among active users 2015
Share of active Pinterest users who look up pins in-store on their phone in the United States as of April 2015U.S. Pinterest in-store access via smartphone 2015
Top reasons of active Pinterest users for looking up pinned items in-store in the United States as of April 2015Reasons for U.S. Pinterest users to look up pins in-store 2015

Instagram

The most important statistics

Number of monthly active Instagram users from January 2013 to April 2017 (in millions)Number of monthly active Instagram users 2013-2017
Share of video ad impressions on Instagram worldwide as of 1st quarter 2016Global Instagram video ad impression share 2015-2016
Share of brands that have an Instagram profile as of March 2016, by categoryInstagram: global brand adoption rate 2016, by category
Leading brands ranked by number of Instagram followers as of August 2017 (in millions)Most popular brands on Instagram 2017, by followers
Leading luxury brands ranked by number of Instagram followers as of August 2017 (in millions)Instagram: most-followed luxury brands 2017
Leading fashion brands ranked by number of Instagram followers as of August 2017 (in millions)Instagram: most-followed fashion brands 2017
Leading FMCG brands ranked by number of Instagram followers as of August 2017 (in millions)Instagram: most-followed FMCG brands 2017
Leading beauty brands ranked by number of Instagram followers as of August 2017 (in millions)Instagram: most-followed beauty brands 2017

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