This statistic provides a ranking of the social media platforms used to shop for products among social media users in the United States as of October 2017. During a survey, 2.1 percent of responding social media users stated that they had made a purchase directly through a post on Pinterest.
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- Social Media & User-Generated Content›
U.S. social commerce reach 2017, by platform
Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
This statistic provides a ranking of the social media platforms used to shop for products among social media users in the United States as of October 2017. During a survey, 2.1 percent of responding social media users stated that they had made a purchase directly through a post on Pinterest.
Loading statistic...
| Share of respondents | |
|---|---|
| 47.7% | |
| 8.6% | |
| YouTube | 4.5% |
| 2.1% | |
| 1.4% | |
| Snapchat | 0.8% |
| Other | 0.4% |
| Never purchased an item through social media | 34.6% |
| Share of respondents | |
|---|---|
| 47.7% | |
| 8.6% | |
| YouTube | 4.5% |
| 2.1% | |
| 1.4% | |
| Snapchat | 0.8% |
| Other | 0.4% |
| Never purchased an item through social media | 34.6% |
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Description
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This statistic provides a ranking of the social media platforms used to shop for products among social media users in the United States as of October 2017. During a survey, 2.1 percent of responding social media users stated that they had made a purchase directly through a post on Pinterest.
Show more- Show sources information
- Show publisher information
- Release date
- July 2016
- Region
- United States
- Survey time period
- October 2017
- Number of respondents
- 514 respondents
- Age group
- 18 years and older
- Special properties
- who use social media at least once per week and follow any celebrities or people they don't personally know on social media
- Supplementary notes
- Through social media post or link within a post
More information
- Region
- United States
- Survey time period
- October 2017
- Number of respondents
- 514 respondents
- Age group
- 18 years and older
- Special properties
- who use social media at least once per week and follow any celebrities or people they don't personally know on social media
- Supplementary notes
- Through social media post or link within a post
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