Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017

U.S. social commerce reach 2017, by platform This statistic provides a ranking of the social media platforms used to shop for products among social media users in the United States as of October 2017. During a survey, 2.1 percent of responding social media users stated that they had made a purchase directly through a post on Pinterest.
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Share of respondents
Facebook47.7%
Instagram8.6%
YouTube4.5%
Pinterest2.1%
Twitter1.4%
Snapchat0.8%
Other0.4%
Never purchased an item through social media34.6%
Share of respondents
Facebook47.7%
Instagram8.6%
YouTube4.5%
Pinterest2.1%
Twitter1.4%
Snapchat0.8%
Other0.4%
Never purchased an item through social media34.6%
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Description Source More information
This statistic provides a ranking of the social media platforms used to shop for products among social media users in the United States as of October 2017. During a survey, 2.1 percent of responding social media users stated that they had made a purchase directly through a post on Pinterest.
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Release date
July 2016
Region
United States
Survey time period
October 2017
Number of respondents
514 respondents
Age group
18 years and older
Special properties
who use social media at least once per week and follow any celebrities or people they don't personally know on social media
Supplementary notes
Through social media post or link within a post

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