- Consumer Goods & FMCG›
- Clothing & Apparel›
Italy: online sales Italian apparel websites to Italian and foreign customers 2016
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Italy: online sales Italian apparel websites to Italian and foreign customers 2016
Online sales value of Italian clothing websites to Italian and foreign shoppers in 2015 and 2016 (in billion euros)
by Statista Research Department,
last edited
Jul 6, 2016
This statistic illustrates the online sales value of Italian clothing websites to both Italian and foreign customers in the years 2015 and 2016. As of the survey period, the online sales value of Italian apparel websites was roughly three billion euros, an increase compared to the previous year. Also, it is worth to be noticed that, in the past five years, the online sales of the fashion industry were growing at a much faster peace compared to ecommerce sales overall.
Online sales value of Italian clothing websites to Italian and foreign shoppers in 2015 and 2016 (in billion euros)
| Online sales value in billion euros | |
|---|---|
| - | - |
| - | - |
| Online sales value in billion euros | |
|---|---|
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Jul 6, 2016
This statistic illustrates the online sales value of Italian clothing websites to both Italian and foreign customers in the years 2015 and 2016. As of the survey period, the online sales value of Italian apparel websites was roughly three billion euros, an increase compared to the previous year. Also, it is worth to be noticed that, in the past five years, the online sales of the fashion industry were growing at a much faster peace compared to ecommerce sales overall.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2016
- Region
- Italy
- Survey time period
- 2015 to 2016
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2016
More information
- Region
- Italy
- Survey time period
- 2015 to 2016
Other statistics on the topic
+Social Media & User-Generated Content
Italy: social media influence on consumer purchasing decisions 2017
+Shopping Behavior
Italy: average time spent when shopping for clothes online 2017, by gender
+Social Media & User-Generated Content
Italy: social media influence on consumer purchasing decisions 2017, by product
+Clothing & Apparel
Italy: summer sales purchase intentions 2017
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Clothing industry: consumers' behavior in Italy
- 128 page/s
- English
- pptx
- Detailed references
Everything On "Clothing industry: consumers' behavior in Italy" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Clothing industry: consumers' behavior in Italy"
- Consumers' opinion
The most important statistics
- Do you own more articles of clothing than you actually need?Italy: excessive possession of articles of clothing in 2017
- Do you own more clothing accessories than you actually need?Italy: excessive possession of clothing accessories in 2017
- Do you own more bags and purses than you actually need?Italy: excessive possession of bags in 2017
- Do you own more shoes than you actually need?Italy: excessive possession of shoes in 2017
- When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks?Italy: social media influence on consumer purchasing decisions 2017
- When it comes to your purchase decisions, to which extent do you feel influenced by the celebrities you follow on social networks?Italy: social media influence on consumer purchasing decisions 2017, by age group
- When it comes to your purchase decisions, in which product categories are you easily influenced by the celebrities you follow on social media sites?Italy: social media influence on consumer purchasing decisions 2017, by product
- Share of individuals believing that the current duration of use of clothing items is shorter compared to the past in Italy in 2016, by genderItaly: opinion on duration of use of clothing items in 2016, by gender
- Consumers' preferences
The most important statistics
- What do Italians prefer to purchase?*Italy: purchasing preferences towards FMCG products 2016
- Preferred articles of clothing for working occasions in Italy in 2016, by genderItaly: preferred clothing items for working in 2016, by gender
- Preferred articles of clothing for a dinner out in Italy in 2016, by genderItaly: preferred clothing items for dinner out in 2016, by gender
- Preferred articles of clothing for comfortable occasions in Italy in 2016, by genderItaly: preferred clothing items for comfortable occasions in 2016, by gender
- Preferred articles of clothing for fashionable and trendy occasions in Italy in 2016, by genderItaly: preferred clothing items for trendy occasions in 2016, by gender
- Preferred articles of clothing to wear during spare time in Italy in 2016, by genderItaly: preferred clothing items for spare time 2016, by gender
- Preferred articles of clothing to wear while staying at home in Italy in 2016, by genderItaly: preferred clothing items for staying home in 2016, by gender
- Shopping behavior
The most important statistics
- For how long can you avoid going shopping?Italy: avoid shopping in 2017
- How much do you agree with the following statements relative to clothes shopping?Italy: perception of clothes shopping in 2017
- Which are the leading reasons why clothes' shopping generates a feeling of euphoria and satisfaction?Italy: clothes' shopping as euphoria and satisfaction in 2017
- How much do you agree with the following statements relative to clothes shopping?Italy: perception of price promotions when shopping for clothes in 2017
- How influenced are you by social media when shopping for clothes?Italy: clothes' shopping and social media influence 2017
- Did it ever happened to you to hide how much did you spent or how many articles did you purchase when shopping for clothes?Italy: hiding expenditures and quantities when shopping for clothes 2017
- Which are the reasons why you hide how much did you spend and how many articled did you purchase when shopping for clothes?Italy: reasons to hide shopping expenditures and quantities 2017
- Online shopping
The most important statistics
- Distribution of ecommerce sales in Italy in 2016, by productItaly: share of ecommerce sales 2016, by product
- Share of internet users who shopped for clothing and sportswear online in Italy in 2016, by age groupShare of internet users buying clothing ad sportswear online 2016, by age group
- Share of Internet users between 25 and 34 years of age who purchased clothing or sportswear online in Italy in 2016, by education levelShare of internet users buying clothing online in Italy 2016, by education level
- Share of Internet users who purchased items of clothing or sportswear online in Italy in 2016, by population densityItaly: share of online clothing purchasers in 2016, by population density
- Online sales value of Italian clothing websites to Italian and foreign shoppers in 2015 and 2016 (in billion euros)Italy: online sales Italian apparel websites to Italian and foreign customers 2016
- Distribution of the online sales of Italian clothing websites in 2016, by type of customer Italy: distribution online sales Italian apparel websites 2016, by type of customer
- Distribution of the online sales of Italian clothing websites to Italian and foreign shoppers in 2016, by type of companyItaly: distribution online sales Italian apparel websites 2016, by type of company
- Online purchase value of Italian clothing shoppers via Italian and foreign websites in 2015 and 2016 (in billion euros)Italy: online purchase Italian clothing buyers via Italian foreign websites 2015-2016
- Sales season
The most important statistics
- As of July 1st, in Italy the summer sale season started. Do you plan to shop during this period? Italy: summer sales purchase intentions 2017
- Compared to last year, what is your budget for the summer sale season? Italy: budget for summer sale season 2017 compared to the previous year
- How much do you trust the price promotions and sales charged during the summer sale season? Italy: trust in price promotion summer sale season 2017 compared to the previous year
- Share of individuals who wait the winter sale season to shop in Italy between 2010 and 2017Survey: individuals waiting winter sale season to shop in Italy in 2010-2017
- Preferred articles purchased during the winter sale season in Italy in 2018, by product typeItaly: purchased articles during winter sale season in Italy 2018, by product
- Average discount expected during winter seasonal sales in Italy in 2017, by product Italy: average discount expected in winter sales 2017, by product
- As a consumer, how safe do you feel when purchasing during the winter sale season? Survey: opinion of consumers on safety during winter sale season 2018
- Cotton clothing
The most important statistics
- Consumers´ most appreciated eco-friendly fibers in Italy in 2016Italy: most appreciated eco-friendly fibers 2016
- Share of cotton clothing best attributes compared to clothing from manmade fibers in Italy in 2015Italy: cotton clothing best attributes in 2015
- Main reasons of concern about the cotton production process in Italy in 2016Italy: concerns about cotton production process 2016
- Do you believe that clothes that usually are made of cotton (as T-shirts) now seem to be made of other fibers?Italy: perceived changes in shops´ clothing supply regarding fibers 2016, by gender
- Share of individuals preferring cotton and cotton blends clothing articles in Italy in 2016, by itemItaly: individuals preferring cotton and cotton blends clothing article 2016
- Animal-free clothing
The most important statistics
- Are you aware of the existence of animal-free alternative fabrics to fur, plumage, leather, wool, and silk?Survey: awareness of animal-free alternative fabrics in Italy in 2015, by type
- Consumers agreement towards animal-free clothing being as comfortable as animal-derived clothing in Italy in 2015Survey: opinion on comfort of animal-free clothing in Italy in 2015
- Consumers agreement towards animal-free shoes being as comfortable as animal-derived footwear in Italy in 2015Survey: opinion on comfort of animal-free shoes in Italy in 2015
- If you really like a certain clothing article, do you buy it anyway even if it is made of animal-derived fabric?Survey: choice between animal-free clothing and personal taste in Italy in 2015
- If it is hard to find animal-free clothing articles, do you directly switch to animal-derived products?Readiness to use animal-clothing when alternatives are hard to find Italy 2015
- Is the choice of animal-free alternative fabrics the new clothing trend?Survey: animal-free clothing trends in Italy 2015
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Share of online fashion shoppers in Spain 2016, by gender and monthly expenses
- Most common U.S. online shopper retail site frustrations 2016
- Share of items purchased online in Southeast Asia 2018 by category
- Monthly average expenditure on online shopping Southeast Asia 2018
- Perception of respondents on online to in-store shopping Southeast Asia 2018
- Respondents who will continue to shop online in future Southeast Asia 2018
- U.S. market share of leading shopping and classifieds websites 2014
- Stores where French bought clothes, shoes and accessories 2017, by type of store
- Number of employees of the top urban fashion retailers in 2016
- Desktop traffic sources of online retailer Vente-Exlusive.com in the Netherlands 2018
- Consideration to purchase fashion solely online by U.S. consumers 2017, by age group
- Desktop traffic sources of Zara in the Netherlands 2018
- Consideration to purchase fashion solely online by U.S. consumers 2017, by gender
- Consideration to purchase fashion solely online by U.S. consumers 2017
- Operating profit/loss of the Baltika Group worldwide 2013-2017
- NPS score of websites in telecom in Belgium 2011-2019
- UK: customers' positive perceptions of online shop features in 2015, by gender
- Total amount spent per pair of underpants by shoppers in the U.S. 2017
- Natural clothing material preferred among Chinese consumers 2018, by income group
- Industry revenue of »finishing of textiles« in Greece 2011-2023
Studies
- Apparel market in the U.S.
- Apparel market in India
- Apparel market in Canada
- Apparel market in the Netherlands
- Apparel market in the United Kingdom (UK)
- Apparel market worldwide
- Women's plus size apparel market in the U.S.
- Apparel market in Poland
- Apparel market in Italy
- Apparel industry in South Korea
- Apparel market in Russia
- Apparel market in Europe
- Fashion e-commerce in the United States
- Footwear in the United Kingdom (UK)
- Fashion industry in Japan
Statistics on "Clothing industry: consumers' behavior in Italy"
- Do you own more articles of clothing than you actually need?
- Do you own more clothing accessories than you actually need?
- Do you own more bags and purses than you actually need?
- Do you own more shoes than you actually need?
- When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks?
- When it comes to your purchase decisions, to which extent do you feel influenced by the celebrities you follow on social networks?
- When it comes to your purchase decisions, in which product categories are you easily influenced by the celebrities you follow on social media sites?
- Share of individuals believing that the current duration of use of clothing items is shorter compared to the past in Italy in 2016, by gender
- Share of individuals believing that quality of clothing items is diminished compared to previous year in Italy in 2016, by gender
- Share of individuals believing that the thickness of clothing items fibers is lower than usual in Italy in 2016, by gender
- Share of individuals believing that the price of clothing items is greater compared to the previous year in Italy in 2016, by gender
- Share of individuals who enjoy wearing denim clothing items in Italy between 2008 and 2016
- What do Italians prefer to purchase?*
- Preferred articles of clothing for working occasions in Italy in 2016, by gender
- Preferred articles of clothing for a dinner out in Italy in 2016, by gender
- Preferred articles of clothing for comfortable occasions in Italy in 2016, by gender
- Preferred articles of clothing for fashionable and trendy occasions in Italy in 2016, by gender
- Preferred articles of clothing to wear during spare time in Italy in 2016, by gender
- Preferred articles of clothing to wear while staying at home in Italy in 2016, by gender
- For how long can you avoid going shopping?
- How much do you agree with the following statements relative to clothes shopping?
- Which are the leading reasons why clothes' shopping generates a feeling of euphoria and satisfaction?
- How much do you agree with the following statements relative to clothes shopping?
- How influenced are you by social media when shopping for clothes?
- Did it ever happened to you to hide how much did you spent or how many articles did you purchase when shopping for clothes?
- Which are the reasons why you hide how much did you spend and how many articled did you purchase when shopping for clothes?
- Distribution of ecommerce sales in Italy in 2016, by product
- Share of internet users who shopped for clothing and sportswear online in Italy in 2016, by age group
- Share of Internet users between 25 and 34 years of age who purchased clothing or sportswear online in Italy in 2016, by education level
- Share of Internet users who purchased items of clothing or sportswear online in Italy in 2016, by population density
- Online sales value of Italian clothing websites to Italian and foreign shoppers in 2015 and 2016 (in billion euros)
- Distribution of the online sales of Italian clothing websites in 2016, by type of customer
- Distribution of the online sales of Italian clothing websites to Italian and foreign shoppers in 2016, by type of company
- Online purchase value of Italian clothing shoppers via Italian and foreign websites in 2015 and 2016 (in billion euros)
- Distribution of online purchases of Italian clothing shoppers via Italian and foreign websites in 2016, by product
- Distribution of the online purchase of Italian clothing shoppers via Italian and foreign websites in 2016, by gender
- Distribution of the online purchase of Italian clothing shoppers via Italian and foreign websites in 2016, by price
- When shopping for clothes online, how much time do you commit to this activity?
- When shopping for clothes online, how much time do you commit to this activity?
- As of July 1st, in Italy the summer sale season started. Do you plan to shop during this period?
- Compared to last year, what is your budget for the summer sale season?
- How much do you trust the price promotions and sales charged during the summer sale season?
- Share of individuals who wait the winter sale season to shop in Italy between 2010 and 2017
- Preferred articles purchased during the winter sale season in Italy in 2018, by product type
- Average discount expected during winter seasonal sales in Italy in 2017, by product
- As a consumer, how safe do you feel when purchasing during the winter sale season?
- Consumers´ most appreciated eco-friendly fibers in Italy in 2016
- Share of cotton clothing best attributes compared to clothing from manmade fibers in Italy in 2015
- Main reasons of concern about the cotton production process in Italy in 2016
- Do you believe that clothes that usually are made of cotton (as T-shirts) now seem to be made of other fibers?
- Share of individuals preferring cotton and cotton blends clothing articles in Italy in 2016, by item
- Are you aware of the existence of animal-free alternative fabrics to fur, plumage, leather, wool, and silk?
- Consumers agreement towards animal-free clothing being as comfortable as animal-derived clothing in Italy in 2015
- Consumers agreement towards animal-free shoes being as comfortable as animal-derived footwear in Italy in 2015
- If you really like a certain clothing article, do you buy it anyway even if it is made of animal-derived fabric?
- If it is hard to find animal-free clothing articles, do you directly switch to animal-derived products?
- Is the choice of animal-free alternative fabrics the new clothing trend?
- Distribution of Internet users that purchased fashion items online in Spain in 2016, by gender and monthly expenditure
- Biggest frustrations with retail site search according to shoppers in the United States as of August 2016
- Share of items purchased online across Southeast Asia as of August 2018, by category
- Monthly average expenditure on online shopping in Southeast Asia as of August 2018 (in U.S. dollars)
- Perception of respondents on shopping online to in-store shopping in Southeast Asia as of August 2018
- Share of respondents who will continue to shop online in the future in Southeast Asia as of August 2018
- Leading shopping and classifieds websites in the United States in August 2014, based on market share of visits
- Where French consumers purchased clothing, shoes and accessories in 2017, according to the type of store
- Leading urban fashion companies ranked by number of employees worldwide in 2016
- Distribution of total desktop traffic in the Netherlands to the website of online retailer Vente-Exlusive.com in 2018
- Consideration to purchase fashion exclusively online by consumers in the United States as of May 2017, by age group
- Distribution of total desktop traffic in the Netherlands to the website of Zara in 2018
- Consideration to purchase fashion exclusively online by consumers in the United States as of May 2017, by gender
- Would you consider making all your fashion purchases exclusively online?
- Operating profit/loss of the Baltika Group worldwide from 2013 to 2017 (in million euros)
- Net promoter score (NPS) of e-commerce websites in telecom in Belgium from 2011 to 2019
- What constitutes a positive online shopping experience?
- How much do you usually spend per pair of underpants?
- Chinese consumers who agree that better quality clothing is made from natural fibers in 2018, by income group
- Industry revenue of »finishing of textiles« in Greece from 2011 to 2023 (in million U.S. Dollars)
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.