Online performance marketing: sales generated in the United Kingdom (UK) 2012-2016

This statistic displays the value of sales generated via online performance marketing, including affiliate marketing and lead generation activities, in the United Kingdom from 2012 to 2016. In 2016, 19.4 billion British pounds were generated in sales thanks to online performance marketing. Total spend on online performance marketing exceeded 1.5 billion British pounds in 2016.

Value of sales generated by online performance marketing in the United Kingdom (UK) from 2012 to 2016*

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Source

Release date

April 2017

Region

United Kingdom

Survey time period

2012 to 2016

Supplementary notes

* The source indicates that online performance marketing consists primarily of affiliate marketing and lead generation activities.
Figures for years previous to 2016 were published earlier by the source.

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