This statistic shows the return on investment generated by online performance marketing activities in the United Kingdom from 2012 to 2016. In 2016, just over 12 British pounds were generated in sales per one British pound spent on forms of online performance marketing, such as price comparison, voucher, cashback, loyalty and product review websites. Total spend on online performance marketing exceeded 1.5 billion British pounds in 2016.
Return on investment in online performance marketing in the United Kingdom (UK) from 2012 to 2016*
(in sales generated per British pound spent)
* The source indicates that online performance marketing consists primarily of affiliate marketing and lead generation activities. Figures for years previous to 2016 were published earlier by the source.
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IAB UK. (April 10, 2017). Return on investment in online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in sales generated per British pound spent) [Graph]. In Statista. Retrieved January 23, 2022, from https://www.statista.com/statistics/459948/online-performance-marketing-roi-uk/
IAB UK. "Return on investment in online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in sales generated per British pound spent)." Chart. April 10, 2017. Statista. Accessed January 23, 2022. https://www.statista.com/statistics/459948/online-performance-marketing-roi-uk/
IAB UK. (2017). Return on investment in online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in sales generated per British pound spent). Statista. Statista Inc.. Accessed: January 23, 2022. https://www.statista.com/statistics/459948/online-performance-marketing-roi-uk/
IAB UK. "Return on Investment in Online Performance Marketing in The United Kingdom (Uk) from 2012 to 2016* (in Sales Generated per British Pound Spent)." Statista, Statista Inc., 10 Apr 2017, https://www.statista.com/statistics/459948/online-performance-marketing-roi-uk/
IAB UK, Return on investment in online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in sales generated per British pound spent) Statista, https://www.statista.com/statistics/459948/online-performance-marketing-roi-uk/ (last visited January 23, 2022)
