Total spend on online performance marketing exceeded 1.5 billion British pounds in 2016.
This statistic shows the return on investment generated by online performance marketing activities in the United Kingdom from 2012 to 2016. In 2016, just over 12 British pounds were generated in sales per one British pound spent on forms of online performance marketing, such as price comparison, voucher, cashback, loyalty and product review websites. Return on investment in online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in sales generated per British pound spent)
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Statistics on Digital marketing in Denmark
Overview
5
- Premium Statistic Share of digital media on the total advertising spending in Denmark 2007-2019
- Premium Statistic Digital advertising expenditure in Denmark 2007-2019, by platform
- Premium Statistic Distribution of online advertising revenue in Denmark 2020, by channel
- Premium Statistic Online advertising revenues in Denmark 2019, by type
- Premium Statistic Share of enterprises paying for internet advertising in the Nordics 2018
Social media
4
- Basic Statistic Companies' usage of social media in Denmark 2019
- Premium Statistic Companies' usage of social media in Denmark 2019, by industry sector
- Premium Statistic Companies using social media platforms for content marketing in Denmark 2018
- Premium Statistic Most effective social media for content distribution in Denmark 2021
Content marketing
6
- Premium Statistic Content marketing strategy among companies in Denmark 2015-2021
- Premium Statistic Reasons for the success of content marketing in Denmark 2021
- Premium Statistic Companies using different content promotion methods in Denmark 2018
- Premium Statistic Success of content marketing in companies in Denmark 2020
- Premium Statistic Distribution of the content marketing budget in Denmark 2018, by activity
- Premium Statistic Content marketing challenges among companies in Denmark 2021
Further methods and channels
7
- Premium Statistic Programmatic ad spend in Denmark 2017-2026
- Premium Statistic Spending on programmatic advertising in Denmark 2013-2020, by platform
- Premium Statistic Annual revenue of companies who work with influencer marketing in Denmark 2016-2019
- Premium Statistic Search engine advertising expenditure in Denmark 2009-2020
- Premium Statistic Display ad spend in Denmark 2009-2020
- Premium Statistic E-mail advertising spending in Denmark 2007-2019
- Premium Statistic Permission marketing expenditure in Denmark 2009-2020
Further related statistics
13
- Online performance marketing: sales generated in the United Kingdom (UK) 2012-2016
- Online performance marketing spending in the United Kingdom (UK) 2012-2016
- Digital marketing strategy types in the U.S. 2017
- Survey on digital marketing investments in SMEs in Finland 2016, by turnover
- SMBs in the U.S.: digital marketing services spending 2020, by target
- Importance of personalization to brands' success as per marketers in the U.S. 2014
- Canada: online marketing planned for the next year 2015
- Canada: expected digital marketing activities 2015
- Survey on digital marketing investments in SMEs in Finland 2016, by industry
- Canada: allocation of digital marketing budgets 2015
- FAN Communications' net sales FY 2013-2021
- Startup profit expectancy India 2021, by timeline
- FAN Communications' quarterly net sales FY 2015-2021, by segment
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Statistics
- Online performance marketing: sales generated in the United Kingdom (UK) 2012-2016
- Online performance marketing spending in the United Kingdom (UK) 2012-2016
- Digital marketing strategy types in the U.S. 2017
- Survey on digital marketing investments in SMEs in Finland 2016, by turnover
- SMBs in the U.S.: digital marketing services spending 2020, by target
- Importance of personalization to brands' success as per marketers in the U.S. 2014
- Canada: online marketing planned for the next year 2015
- Canada: expected digital marketing activities 2015
- Survey on digital marketing investments in SMEs in Finland 2016, by industry
- Canada: allocation of digital marketing budgets 2015
- FAN Communications' net sales FY 2013-2021
- Startup profit expectancy India 2021, by timeline
- FAN Communications' quarterly net sales FY 2015-2021, by segment
IAB UK. (April 10, 2017). Return on investment in online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in sales generated per British pound spent) [Graph]. In Statista. Retrieved January 30, 2023, from https://www.statista.com/statistics/459948/online-performance-marketing-roi-uk/
IAB UK. "Return on investment in online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in sales generated per British pound spent)." Chart. April 10, 2017. Statista. Accessed January 30, 2023. https://www.statista.com/statistics/459948/online-performance-marketing-roi-uk/
IAB UK. (2017). Return on investment in online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in sales generated per British pound spent). Statista. Statista Inc.. Accessed: January 30, 2023. https://www.statista.com/statistics/459948/online-performance-marketing-roi-uk/
IAB UK. "Return on Investment in Online Performance Marketing in The United Kingdom (Uk) from 2012 to 2016* (in Sales Generated per British Pound Spent)." Statista, Statista Inc., 10 Apr 2017, https://www.statista.com/statistics/459948/online-performance-marketing-roi-uk/
IAB UK, Return on investment in online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in sales generated per British pound spent) Statista, https://www.statista.com/statistics/459948/online-performance-marketing-roi-uk/ (last visited January 30, 2023)
Return on investment in online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in sales generated per British pound spent) [Graph], IAB UK, April 10, 2017. [Online]. Available: https://www.statista.com/statistics/459948/online-performance-marketing-roi-uk/