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Online performance marketing ROI in the United Kingdom (UK) 2012-2016

Published by Statista Research Department, Jan 6, 2023
This statistic shows the return on investment generated by online performance marketing activities in the United Kingdom from 2012 to 2016. In 2016, just over 12 British pounds were generated in sales per one British pound spent on forms of online performance marketing, such as price comparison, voucher, cashback, loyalty and product review websites. Total spend on online performance marketing exceeded 1.5 billion British pounds in 2016.

Return on investment in online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in sales generated per British pound spent)

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Source

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Release date

April 2017

Region

United Kingdom

Survey time period

2012 to 2016

Supplementary notes

* The source indicates that online performance marketing consists primarily of affiliate marketing and lead generation activities.
Figures for years previous to 2016 were published earlier by the source.

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