This statistic presents the share of consumers in the United States who found advertising in printed magazines and periodicals to be helpful as of May 2017. During the survey period, 12 percent of respondents had expressed that they found advertising in printed magazines and periodicals to be very helpful, while 16 percent had reported that it was not helpful at all.
Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017
Characteristic
Share of respondents
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Question: How useful is advertising to you through the following channels? In other words, how often do you receive interesting information on new products and brands or special offers through advertising through this channel? [advertising in printed magazines and periodicals]
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Statista Survey. (June 9, 2017). Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017 [Graph]. In Statista. Retrieved September 11, 2024, from https://www.statista.com/statistics/718781/us-consumer-opinion-print-magazine-and-periodical-advertising-helpful/
Statista Survey. "Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017." Chart. June 9, 2017. Statista. Accessed September 11, 2024. https://www.statista.com/statistics/718781/us-consumer-opinion-print-magazine-and-periodical-advertising-helpful/
Statista Survey. (2017). Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017. Statista. Statista Inc.. Accessed: September 11, 2024. https://www.statista.com/statistics/718781/us-consumer-opinion-print-magazine-and-periodical-advertising-helpful/
Statista Survey. "Share of Consumers Who Found Advertising in Printed Magazines and Periodicals to Be Helpful in The United States as of May 2017." Statista, Statista Inc., 9 Jun 2017, https://www.statista.com/statistics/718781/us-consumer-opinion-print-magazine-and-periodical-advertising-helpful/
Statista Survey, Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017 Statista, https://www.statista.com/statistics/718781/us-consumer-opinion-print-magazine-and-periodical-advertising-helpful/ (last visited September 11, 2024)
Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017 [Graph], Statista Survey, June 9, 2017. [Online]. Available: https://www.statista.com/statistics/718781/us-consumer-opinion-print-magazine-and-periodical-advertising-helpful/
