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Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017

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U.S. consumers who find print newspaper advertising helpful 2017 This statistic presents the share of consumers in the United States who found advertising in printed daily newspapers to be helpful as of May 2017. During the survey period, 12 percent of respondents had expressed that they found advertising in printed daily newspapers to be very helpful, while 14 percent had reported that it was not helpful at all.
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Description Source More information
This statistic presents the share of consumers in the United States who found advertising in printed daily newspapers to be helpful as of May 2017. During the survey period, 12 percent of respondents had expressed that they found advertising in printed daily newspapers to be very helpful, while 14 percent had reported that it was not helpful at all.
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Release date
June 2017
Region
United States
Survey time period
May 18 to 21, 2017
Number of respondents
1,037 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
Question: How useful is advertising to you through the following channels? In other words, how often do you receive interesting information on new products and brands or special offers through advertising through this channel? [advertising in printed daily newspapers]

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