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Share of consumers willing to pay for adblocker to hide all undesired ads U.S. 2017

This statistic presents the share of consumers in the United States who were willing to pay for an adblocker given that it would be able to hide all undesired ads. During the May 2017 survey, 14 percent of respondents stated that they would have definitely paid for an adblocker with such an option.

Share of consumers willing to pay for adblockers if they could hide all undesired ads in the United States as of May 2017

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Source

Release date

June 2017

Region

United States

Survey time period

May 18 to 21, 2017

Number of respondents

1,037 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Question: Would you be willing to pay for an ad blocker if it was able to hide all undesired advertisements?

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Statistics on "Advertising consumption and perception"

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