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Cuba: business competence perception in 2017, by category

This statistic presents the results of a survey conducted to find out people's perceptions about a country's brand, based on several factors such as awareness, visitation and advocacy. When asked how they would rate Cuba's business competence, 42 percent of respondents stated Cuba had good infrastructure.

Perception of the business competence in Cuba in 2017, by category

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Source

Release date

October 2017

Region

Cuba, Central and South America

Survey time period

2017

Number of respondents

2,500 respondents

Age group

21-65

Special properties

frequent travellers for business and pleasure from 15 countries

Method of interview

Questionnaire

Supplementary notes

The countries surveyed include: Australia, China, France, Germany, India, Italy, Japan, Russia, South Africa, South Korea, Spain, Turkey, United Arab Emirates, United Kingdom and United States. Interviewees were asked how they perceive a country's brand based on a Hierarchical Decision Model (HDM) that considers seven key variables: awareness, familiarity, associations, preference, consideration, visitation and advocacy. The six dimensions measured for each country were: Value systems, Made In, Tourism, Culture and Patrimony, Living Quality and Business Competence.

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