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Italy: receptivity to video ads in 2015, by placement
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Italy: receptivity to video ads in 2015, by placement
How would you characterize your attitude towards the following placements of online video advertising?
This statistic illustrates the receptivity to video ads in Italy in 2015, broken down by advertising placement. According to the study results, about a quarter of respondents characterized their attitude towards online video advertising on entertainment websites as positive. Receptivity to video ads decreased slightly when they were placed on news websites (18 percent) as well as social websites (19 percent).
How would you characterize your attitude towards the following placements of online video advertising?
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Description
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This statistic illustrates the receptivity to video ads in Italy in 2015, broken down by advertising placement. According to the study results, about a quarter of respondents characterized their attitude towards online video advertising on entertainment websites as positive. Receptivity to video ads decreased slightly when they were placed on news websites (18 percent) as well as social websites (19 percent).
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- Release date
- October 2015
- Region
- Italy
- Survey time period
- 2015
- Number of respondents
- minimum 300
- Age group
- 16-45 years
- Special properties
- Multiscreen users
- Method of interview
- Online survey
- Supplementary notes
- The source does not specify the number of respondents.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- October 2015
More information
- Region
- Italy
- Survey time period
- 2015
- Number of respondents
- minimum 300
- Age group
- 16-45 years
- Special properties
- Multiscreen users
- Method of interview
- Online survey
- Supplementary notes
- The source does not specify the number of respondents.
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Italy: receptivity to video ads in 2015, by format
- Italy: receptivity to video ads in 2015, by content
- Italy: receptivity to video ads in 2015, by device
- Italy: average daily time spent watching videos in 2015, by device
- Italy: popularity of selected locations to watch videos on smartphones in 2015
- Italy: popularity of selected devices to watch videos with others in 2015
- Revenue of out-stream video advertising in China up to 2017
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- Italy: popularity of selected locations to watch videos in 2015
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Studies
- Digital video advertising in the U.S. (DMO)
- Video advertising and marketing
- Digital video advertising in the United Kingdom
- IAB 2018 Video Ad Spend Study
- Digital advertising in the U.S.
- Digital advertising formats in the U.S.
- Digital advertising in Europe
- Advertising in the United Kingdom (UK)
- Advertising in Europe
- Advertising in Turkey
- Digital advertising in the United Kingdom (UK)
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- 2014 U.S. State of the Video Industry Report
- 2014 Australian State of the Video Industry Report
- Does Every Second Count? Understanding New Video Ad Lengths
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