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How would you characterize your attitude towards the following placements of online video advertising?
Italy: receptivity to video ads in 2015, by placement
This statistic illustrates the receptivity to video ads in Italy in 2015, broken down by advertising placement. According to the study results, about a quarter of respondents characterized their attitude towards online video advertising on entertainment websites as positive. Receptivity to video ads decreased slightly when they were placed on news websites (18 percent) as well as social websites (19 percent).
How would you characterize your attitude towards the following placements of online video advertising?
Share of respondents saying "positive"
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Source

Release date

October 2015

Region

Italy

Survey time period

2015

Number of respondents

minimum 300

Age group

16-45 years

Special properties

Multiscreen users

Method of interview

Online survey

Supplementary notes

The source does not specify the number of respondents.

Italy: receptivity to video ads in 2015, by placement
This statistic illustrates the receptivity to video ads in Italy in 2015, broken down by advertising placement. According to the study results, about a quarter of respondents characterized their attitude towards online video advertising on entertainment websites as positive. Receptivity to video ads decreased slightly when they were placed on news websites (18 percent) as well as social websites (19 percent).
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