This statistic illustrates the receptivity to video ads in Italy in 2015, broken down by advertising placement. According to the study results, about a quarter of respondents characterized their attitude towards online video advertising on entertainment websites as positive. Receptivity to video ads decreased slightly when they were placed on news websites (18 percent) as well as social websites (19 percent).
Italy: receptivity to video ads in 2015, by placement
How would you characterize your attitude towards the following placements of online video advertising?
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Italy: receptivity to video ads in 2015, by format
- Italy: receptivity to video ads in 2015, by content
- Italy: receptivity to video ads in 2015, by device
- Italy: average daily time spent watching videos in 2015, by device
- Italy: popularity of selected locations to watch videos on smartphones in 2015
- Ways in which connected TV viewers encounter ads in the U.S. 2012
- Italy: popularity of selected devices to watch videos with others in 2015
- Revenue of out-stream video advertising in China up to 2017
- Revenue structure of online video advertising in China up to 2017
- Major motives of advertisers for out-stream video advertising in China 2017
- Italy: popularity of selected locations to watch videos in 2015
- Actions connected TV viewers are likely to take with ads in the U.S. 2012
- Newspaper website advertising: ad share of videos in the UK 2012-2013
- Seeing video ads on tablet regularly in the United Kingdom (UK) 2015-2016
- Daily time spent watching videos in Norway 2008-2018, by gender
- Mobile video ad spend as share of digital video ad spend in China 2014-2020
- Advertising market size on video portals in China 2010
Kantar Millward Brown. (October 13, 2015). How would you characterize your attitude towards the following placements of online video advertising? [Graph]. In Statista. Retrieved December 08, 2019, from https://www.statista.com/statistics/745483/receptivity-to-video-ads-by-placement-in-italy/
Kantar Millward Brown. "How would you characterize your attitude towards the following placements of online video advertising?." Chart. October 13, 2015. Statista. Accessed December 08, 2019. https://www.statista.com/statistics/745483/receptivity-to-video-ads-by-placement-in-italy/
Kantar Millward Brown. (2015). How would you characterize your attitude towards the following placements of online video advertising?. Statista. Statista Inc.. Accessed: December 08, 2019. https://www.statista.com/statistics/745483/receptivity-to-video-ads-by-placement-in-italy/
Kantar Millward Brown. "How Would You Characterize Your Attitude towards The following Placements of Online Video Advertising?." Statista, Statista Inc., 13 Oct 2015, https://www.statista.com/statistics/745483/receptivity-to-video-ads-by-placement-in-italy/
Kantar Millward Brown, How would you characterize your attitude towards the following placements of online video advertising? Statista, https://www.statista.com/statistics/745483/receptivity-to-video-ads-by-placement-in-italy/ (last visited December 08, 2019)