U.S. consumers purchasing process affected by marketing e-mails in 2017

This statistic presents the leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017. According to the findings, 17 percent of respondents said that promotional e-mails helped them in the selection process between products they were considering to purchase.

Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017

Share of respondents
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

August 2017

Region

United States

Survey time period

July 10 to 17, 2017

Number of respondents

1,007 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: When it comes to the marketing emails you receive from brands, what role does email typically play in your purchase process?

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "E-mail marketing "

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.