• Influence of e-mail marketing on U.S. consumer purchasing process 2017 | Statistic

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U.S. consumers purchasing process affected by marketing e-mails in 2017

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Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017
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U.S. consumers purchasing process affected by marketing e-mails in 2017

This statistic presents the leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017. According to the findings, 17 percent of respondents said that promotional e-mails helped them in the selection process between products they were considering to purchase.

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This statistic presents the leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017. According to the findings, 17 percent of respondents said that promotional e-mails helped them in the selection process between products they were considering to purchase.

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Release date: August 2017

Region: United States
Survey time period: July 10 to 17, 2017
Number of respondents: 1,007 respondents
Age group: 18 years and older
Method of interview: Online survey
Supplementary notes: Question: When it comes to the marketing emails you receive from brands, what role does email typically play in your purchase process?

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Statistics on "E-mail marketing in the U.S."

Overview

The most important statistics

Planned changes to marketing budgets in the United States in 2017, by channel Planned changes to marketing budgets in the U.S. in 2017, by channel
Market share of the most used e-mail clients as of December 2017Global email client market share 2017
E-mail marketing profitability worldwide in 2015 and 2016E-mail marketing profitability 2015-2016
Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by regionUnique click-through rates of marketing e-mails worldwide 2016, by region
Open rates of advertising e-mails worldwide in 2017, by industryOpen rates of marketing e-mails worldwide 2017, by industry
Mean unsubscribe rates of advertising e-mails worldwide in 2016, by regionMean unsubscribe rates of marketing e-mails worldwide 2016, by region
Engagement/read rates of advertising e-mails worldwide in 2016, by industryEngagement rates of marketing e-mails worldwide 2016, by industry
Number of e-mail users worldwide from 2017 to 2022 (in millions)Number of e-mail users worldwide 2017-2022

Use & strategy

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Leading digital marketing activities used by agencies and marketers worldwide in 2016Adoption of digital marketing worldwide 2016, by marketer's type
Leading channels, technologies and services marketers are planning to invest in as of December 2016U.S. marketing channel investment priorities 2017
Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
Leading channels optimized for customer experience according to marketing professionals in the United States as of November 2016Channels optimized for customer experience worldwide 2016
How does your organization use its media budget for the following channels?Media budgets: brand vs. direct response advertising in the U.S. 2016, by channel
E-mail marketing usage in the United States as of May 2017, by industryU.S. e-mail marketing usage 2017, by industry
Share of local businesses using e-mail for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: e-mail marketing adoption 2016
Share of small businesses investing in selected marketing channels in North America as of December 2016Marketing channels U.S. small businesses invest in 2016

Effectiveness & metrics

The most important statistics

Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industryE-mail marketing ROI rating according to marketers worldwide 2017, by industry
View of selected media channels profitability according to marketing professionals in the United States as of August 2016Media channels profitability for U.S. marketers 2016
Most effective e-mail tactics in driving conversions according to online retailers as of June 2016E-mail tactics seen as driving conversions according to online retailers 2016
B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign typeB2C e-mail inbox placement, spam & read rate worldwide 2017, by campaign type
E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 1st quarter 2017E-mail marketing: CTR and open rates in North America 2010-2017
Average marketing e-mail open rates in the United States in 2016, by industryMarketing e-mail open rates in the U.S. in 2016, by industry
Average marketing e-mail bounce rates in the United States in 2016, by mailing frequencyMarketing e-mail bounce rates in the U.S. in 2016, by mailing frequency
Share of promotional e-mail subscribers engaging with online retailer messages as of June 2016Share of promo e-mail subscribers engaging with online retailer messages 2016

Consumer perception & behavior

The most important statistics

How frequently do you check your personal e-mail every day?North America: personal e-mail access frequency 2016
Leading ways consumers prefer to be contacted by brands in the United States as of July 2017U.S. consumers preference to being contacted by brands in 2017
Number of brand e-mail subscriptions among consumers in the United States as of August 2016Number of brand e-mail subscriptions among U.S. consumers 2016
Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017U.S. consumer newsletter subscription sources as 2017
Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017E-mail marketing frequency preference according to U.S. consumers 2017
Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017U.S. consumers purchasing process affected by marketing e-mails in 2017
Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017

Triggered e-mails

The most important statistics

Share of retailers sending triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016U.S. retailers sending triggered e-mail responses to an abandoned cart 2013-2016
Timeframe when retailers send triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016U.S. retailers timeframe of sending triggered cart abandonment e-mails 2013-2016
Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)Revenue per triggered e-mail in the U.S. in 2016, by type
Average conversion rate of triggered e-mails in the United States in 2016, by order value Triggered e-mails average conversion rates in the U.S. in 2016, by order value
Most effective triggers in e-mail marketing in North America as of September 2016North America: effective e-mail marketing triggers 2016

Personalization

The most important statistics

Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017U.S. consumers' frustration with e-mail personalization errors in 2017
Ways retailers used data to personalize e-mails in North America as of September 2016North America: use of data in e-mail marketing personalization 2016
Personalized e-mail marketing target groups in North America as of September 2016North America: personalized e-mail marketing target groups 2016
Marketing e-mail open and click rates in the United States in 2016, by degree of personalizationMarketing e-mail open and click rates in the U.S. in 2016, by personalization
Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016Personalization in marketing - ways of using data 2016

Spam

The most important statistics

Leading countries of origin for unsolicited spam e-mails in 2017, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2017
E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2017E-mail inbox placement & spam rate in the U.S. 2015-2017
Global e-mail spam rate from 2012 to 2017E-mail spam rate worldwide 2012-2017
Spam placement rate worldwide in 2017, by categoryGlobal spam placement rate 2017, by category
Global spam volume as percentage of total e-mail traffic from 2007 to 2017Spam: share of global email traffic 2007-2017
Global spam volume as percentage of total e-mail traffic from January 2014 to March 2018, by monthSpam: share of global email traffic 2014-2018

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