This statistic presents the leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017. According to the findings, 17 percent of respondents said that promotional e-mails helped them in the selection process between products they were considering to purchase.
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U.S. consumers purchasing process affected by marketing e-mails in 2017
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Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017
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This statistic presents the leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017. According to the findings, 17 percent of respondents said that promotional e-mails helped them in the selection process between products they were considering to purchase.
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This statistic presents the leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017. According to the findings, 17 percent of respondents said that promotional e-mails helped them in the selection process between products they were considering to purchase.
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- Release date
- August 2017
- Region
- United States
- Survey time period
- July 10 to 17, 2017
- Number of respondents
- 1,007 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: When it comes to the marketing emails you receive from brands, what role does email typically play in your purchase process?
More information
- Region
- United States
- Survey time period
- July 10 to 17, 2017
- Number of respondents
- 1,007 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: When it comes to the marketing emails you receive from brands, what role does email typically play in your purchase process?
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E-mail marketing in the U.S.
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Statistics on "E-mail marketing in the U.S."
- Overview
The most important statistics
- Planned changes to marketing budgets in the United States in 2017, by channel Planned changes to marketing budgets in the U.S. in 2017, by channel
- Market share of the most used e-mail clients in 2018Global email client market share 2018
- E-mail marketing profitability worldwide in 2015 and 2016E-mail marketing profitability 2015-2016
- Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by regionUnique click-through rates of marketing e-mails worldwide 2016, by region
- Open rates of advertising e-mails worldwide as of October 2018, by industryOpen rates of marketing e-mails worldwide 2018, by industry
- Mean unsubscribe rates of advertising e-mails worldwide in 2016, by regionMean unsubscribe rates of marketing e-mails worldwide 2016, by region
- Engagement/read rates of advertising e-mails worldwide in 2016, by industryEngagement rates of marketing e-mails worldwide 2016, by industry
- Number of e-mail users worldwide from 2017 to 2022 (in millions)Number of e-mail users worldwide 2017-2022
- Use & strategy
The most important statistics
- Leading digital marketing activities used by agencies and marketers worldwide in 2016Adoption of digital marketing worldwide 2016, by marketer's type
- Leading channels, technologies and services marketers are planning to invest in as of December 2016U.S. marketing channel investment priorities 2017
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- Leading channels optimized for customer experience according to marketing professionals in the United States as of November 2016Channels optimized for customer experience worldwide 2016
- How does your organization use its media budget for the following channels?Media budgets: brand vs. direct response advertising in the U.S. 2016, by channel
- E-mail marketing usage in the United States as of May 2017, by industryU.S. e-mail marketing usage 2017, by industry
- Share of local businesses using e-mail for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: e-mail marketing adoption 2016
- Share of small businesses investing in selected marketing channels in North America as of December 2016Marketing channels U.S. small businesses invest in 2016
- Effectiveness & metrics
The most important statistics
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industryE-mail marketing ROI rating according to marketers worldwide 2017, by industry
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016Media channels profitability for U.S. marketers 2016
- Most effective e-mail tactics in driving conversions according to online retailers as of June 2016E-mail tactics seen as driving conversions according to online retailers 2016
- B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign typeB2C e-mail inbox placement, spam & read rate worldwide 2017, by campaign type
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017E-mail marketing: CTR and open rates in North America 2010-2017
- Average marketing e-mail open rates in the United States in 2016, by industryMarketing e-mail open rates in the U.S. in 2016, by industry
- Average marketing e-mail bounce rates in the United States in 2016, by mailing frequencyMarketing e-mail bounce rates in the U.S. in 2016, by mailing frequency
- Share of promotional e-mail subscribers engaging with online retailer messages as of June 2016Share of promo e-mail subscribers engaging with online retailer messages 2016
- Consumer perception & behavior
The most important statistics
- Leading ways consumers prefer to be contacted by brands in the United States as of July 2017U.S. consumers preference to being contacted by brands in 2017
- Number of brand e-mail subscriptions among consumers in the United States as of August 2016Number of brand e-mail subscriptions among U.S. consumers 2016
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017U.S. consumer newsletter subscription sources as 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017E-mail marketing frequency preference according to U.S. consumers 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017U.S. consumers purchasing process affected by marketing e-mails in 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
- Triggered e-mails
The most important statistics
- Share of retailers sending triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016U.S. retailers sending triggered e-mail responses to an abandoned cart 2013-2016
- Timeframe when retailers send triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016U.S. retailers timeframe of sending triggered cart abandonment e-mails 2013-2016
- Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)Revenue per triggered e-mail in the U.S. in 2016, by type
- Average conversion rate of triggered e-mails in the United States in 2016, by order value Triggered e-mails average conversion rates in the U.S. in 2016, by order value
- Most effective triggers in e-mail marketing in North America as of September 2016North America: effective e-mail marketing triggers 2016
- Personalization
The most important statistics
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017U.S. consumers' frustration with e-mail personalization errors in 2017
- Ways retailers used data to personalize e-mails in North America as of September 2016North America: use of data in e-mail marketing personalization 2016
- Personalized e-mail marketing target groups in North America as of September 2016North America: personalized e-mail marketing target groups 2016
- Marketing e-mail open and click rates in the United States in 2016, by degree of personalizationMarketing e-mail open and click rates in the U.S. in 2016, by personalization
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016Personalization in marketing - ways of using data 2016
- Spam
The most important statistics
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018E-mail inbox placement & spam rate in the U.S. 2015-2018
- Global e-mail spam rate from 2012 to 2017E-mail spam rate worldwide 2012-2017
- Spam placement rate worldwide in 2017, by categoryGlobal spam placement rate 2017, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017Spam: share of global email traffic 2007-2017
- Global spam volume as percentage of total e-mail traffic from January 2014 to September 2018, by monthSpam: share of global email traffic 2014-2018
Popular Related Keywords
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Positive impact of AI use in e-mail marketing in the U.S. 2018
- Average order value of AI personalized marketing e-mails in the U.S. 2018
- Perceived ROI of e-mail marketing worldwide 2018
- U.S. e-mail marketing influence on online and offline buying 2015
- U.S. consumer actions influenced by shopping cart reminder e-mails 2015
- U.S. consumers' annoyance with mobile e-mail formatting in 2017
- Effectiveness of marketing software in lead generation in the U.S 2015
- Leading objectives for improving U.S. e-mail marketing ROI 2015
- E-mail marketing's contribution to digital revenue in the UK 2012-2013
- Importance of e-mail marketing in the United Kingdom (UK) 2010-2013, by B2B and B2C
- U.S. e-mail marketing mobile optimization level 2014
- E-mail marketing education sources in the United Kingdom (UK) 2012-2013
- Time allocated to e-mail marketing per month in the United Kingdom (UK) 2013
- E-mail marketing conversion rates: observed change in the United Kingdom 2011-2014
- E-mail marketing click rates: observed change in the United Kingdom (UK) 2011-2014
- E-mail marketing influence on purchase decision in the U.S. 2015
- Marketing e-mail open rates worldwide 2016-2018
- Default hard-bounce thresholds in the United Kingdom (UK) 2013
- Satisfaction with e-mail marketing program in the United Kingdom (UK) 2012-2013
- Reasons for newsletters or newsletters in Spain 2015
Studies
- E-mail marketing in the U.S.
- Email Marketing Vendor Satisfaction Report
- 2017 Email Marketing Benchmark Report
- Marketer Email Tracking Study 2018
- Optimizing Email Deliverability with AI
- 2017 State of Email Report
- Digital marketing in Italy
- Influencer marketing
- Digital marketing in the United Kingdom (UK)
- DMA Insight: Marketer Email Tracking Study 2017
- Marketing personalization
- Digital marketing in Sweden
- Email Tracking Report 2014
- DMA Insight: Marketer Email Tracking Study 2016
- National Client Email Report 2015
Statistics on the topic
Free statistics
- Planned changes to marketing budgets in the United States in 2017, by channel
- Number of e-mail users in the United States from 2013 to 2020 (in millions)
- Leading methods of motivating customers to subscribe to e-mail messages according to online retailers worldwide as of June 2016
- Most effective e-mail tactics in driving conversions according to online retailers as of June 2016
- Average marketing e-mail open rates in the United States in 2016, by industry
- Average marketing e-mail bounce rates in the United States in 2016, by mailing frequency
- Share of promotional e-mail subscribers engaging with online retailer messages as of June 2016
- Number of brand e-mail subscriptions among consumers in the United States as of August 2016
- Marketing e-mail open and click rates in the United States in 2016, by degree of personalization
- Global e-mail spam rate from 2012 to 2017
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017
- What does e-mail contribute overall to the business as percentage of digital business revenue?
- Where do you get your e-mail marketing education from?
Premium Statistics
- Market share of the most used e-mail clients in 2018
- E-mail marketing profitability worldwide in 2015 and 2016
- Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by region
- Open rates of advertising e-mails worldwide as of October 2018, by industry
- Mean unsubscribe rates of advertising e-mails worldwide in 2016, by region
- Engagement/read rates of advertising e-mails worldwide in 2016, by industry
- Number of e-mail users worldwide from 2017 to 2022 (in millions)
- Leading digital marketing activities used by agencies and marketers worldwide in 2016
- Leading channels, technologies and services marketers are planning to invest in as of December 2016
- Most in-demand agency services among companies in the United States as of April 2016
- Leading channels optimized for customer experience according to marketing professionals in the United States as of November 2016
- How does your organization use its media budget for the following channels?
- E-mail marketing usage in the United States as of May 2017, by industry
- Share of local businesses using e-mail for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Share of small businesses investing in selected marketing channels in North America as of December 2016
- E-mail marketing tactics retailers used to attract and engage customers in North America as of September 2016
- Planned changes in e-mail marketing strategies according to retailers in North America between 2016 and 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industry
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016
- B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017
- Frequency of purchasing items found in brand/retailer marketing e-mails according to consumers in North America as of September 2016
- Return on e-mail marketing investment among local businesses in the United States as of 3rd quarter 2016
- Leading ways consumers prefer to be contacted by brands in the United States as of July 2017
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Share of retailers sending triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016
- Timeframe when retailers send triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016
- Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)
- Average conversion rate of triggered e-mails in the United States in 2016, by order value
- Most effective triggers in e-mail marketing in North America as of September 2016
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- Ways retailers used data to personalize e-mails in North America as of September 2016
- Personalized e-mail marketing target groups in North America as of September 2016
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volume
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018
- Spam placement rate worldwide in 2017, by category
- Global spam volume as percentage of total e-mail traffic from January 2014 to September 2018, by month
- Positive effect of artificial intelligence (AI) use on e-mail marketing according to marketers in the United States as of February 2018
- Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars)
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018
- Share of consumers who made online and offline purchases influenced by a promotional e-mail in the United States as of January 2015
- Actions taken by consumers after receiving shopping cart e-mail remiders in the United States as of January 2015
- Share of consumers who find selected factors annoying while reading brand e-mails on smartphones in the United States as of July 2017
- Number of leads generated by e-mail software and marketing automation in the United States in 2015
- What are your top five priorities for improving the ROI of your e-mail marketing programs in 2015?
- How important is e-mail marketing within your business strategically?
- Are your marketing e-mails optimized for mobile?*
- What percentage of time spend on all marketing activities is dedicated to e-mail marketing per month?
- How have e-mail marketing conversion rates trended over the past 12 months?
- How have e-mail marketing click rates trended over the past 12 months?
- Frequency with which consumers decide to buy products or services from promotional e-mails in the United States as of August 2015
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018
- Default hard-bounce thresholds of marketing e-mails in the United Kingdom (UK) in 2013
- How satisfied are you with your e-mail marketing program in relation to meeting your marketing goals?
- Reasons why Internet users were removed from newsletters or newsletters in Spain in 2015
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