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U.S. consumers purchasing process affected by marketing e-mails in 2017
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U.S. consumers purchasing process affected by marketing e-mails in 2017
Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017
by A. Guttmann,
last edited
Oct 26, 2017
This statistic presents the leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017. According to the findings, 17 percent of respondents said that promotional e-mails helped them in the selection process between products they were considering to purchase.
Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017
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by A. Guttmann,
last edited
Oct 26, 2017
This statistic presents the leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017. According to the findings, 17 percent of respondents said that promotional e-mails helped them in the selection process between products they were considering to purchase.
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- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- August 2017
- Region
- United States
- Survey time period
- July 10 to 17, 2017
- Number of respondents
- 1,007 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: When it comes to the marketing emails you receive from brands, what role does email typically play in your purchase process?
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- August 2017
More information
- Region
- United States
- Survey time period
- July 10 to 17, 2017
- Number of respondents
- 1,007 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: When it comes to the marketing emails you receive from brands, what role does email typically play in your purchase process?
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Statistics on "E-mail marketing "
- Overview
The most important statistics
- Number of e-mail users worldwide from 2017 to 2023 (in millions)Number of e-mail users worldwide 2017-2023
- Number of e-mail users in the United States from 2013 to 2020 (in millions)Number of U.S. e-mail users 2013-2020
- E-mail marketing usage in the United States as of May 2017, by industryU.S. e-mail marketing usage 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industryOpen rates of marketing e-mails worldwide 2018, by industry
- Market share of the most used e-mail clients in 2018Global email client market share 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018Leading ESPs used for e-mail marketing worldwide in 2018
- Strategy & effectiveness
The most important statistics
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018Number of e-mail providers used by global marketers in 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018Factors influencing the choice of e-mail marketing providers worldwide in 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018Number of marketing e-mails sent monthly worldwide 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018Time spent on marketing e-mail production worldwide in 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018Average time spent on tasks in marketing e-mail production worldwide in 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017Businesses using video in e-mail worldwide 2016-2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018Perceived ROI of e-mail marketing worldwide 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industryE-mail marketing ROI rating according to marketers worldwide 2017, by industry
- Metrics
The most important statistics
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018Commonly used e-mail marketing metrics worldwide in 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction typeE-mail marketing performance metrics worldwide 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender typeE-mail marketing performance metrics worldwide 2018, by business type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018Marketing e-mail open rates worldwide 2016-2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018Marketing e-mail click-to-open rates worldwide 2016-2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industryClick-to-open rates of marketing e-mails worldwide Q1 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017E-mail marketing: CTR and open rates in North America 2010-2017
- Spam
The most important statistics
- Leading countries of origin for unsolicited spam e-mails in 1st quarter 2019, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2019
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018Global e-mail inbox placement & spam rate 2015-2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018E-mail inbox placement & spam rate in the U.S. 2015-2018
- Global e-mail spam rate from 2012 to 2018E-mail spam rate worldwide 2012-2018
- Spam placement rate worldwide in 2018, by categoryGlobal spam placement rate 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2018Spam: share of global email traffic 2007-2018
- Global spam volume as percentage of total e-mail traffic from January 2014 to March 2019, by monthSpam: share of global email traffic 2014-2019
- Consumer perception & behavior
The most important statistics
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by regionInternet users reading marketing e-mails worldwide Q3 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age groupInternet users reading marketing e-mails worldwide Q3 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018U.S. consumers preference to being contacted by brands in 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017U.S. consumer newsletter subscription sources as 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017E-mail marketing frequency preference according to U.S. consumers 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017U.S. consumers purchasing process affected by marketing e-mails in 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. e-mail marketing influence on online and offline buying 2015
- U.S. consumer actions influenced by shopping cart reminder e-mails 2015
- U.S. consumers' annoyance with mobile e-mail formatting in 2017
- Effectiveness of marketing software in lead generation in the U.S 2015
- Effective methods of acquiring e-mail addresses for marketing in the UK 2011-2013
- Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type
- U.S. e-mail marketing mobile optimization level 2014
- E-mail marketing's contribution to digital revenue in the UK 2012-2013
- E-mail marketing education sources in the United Kingdom (UK) 2012-2013
- Time allocated to e-mail marketing per month in the United Kingdom (UK) 2013
- E-mail marketing conversion rates: observed change in the United Kingdom 2011-2014
- Leading objectives for improving U.S. e-mail marketing ROI 2015
- E-mail marketing click rates: observed change in the United Kingdom (UK) 2011-2014
- Expected change in B2B and B2C e-mail marketing spend in the United Kingdom (UK) 2013
- Default soft-bounce thresholds in the United Kingdom (UK) 2013
- Most trustworthy ads in the U.S. 2014, by product type
- Share of U.S. adults paying attention to commercials in 2019, by gender
- E-mail marketing influence on purchase decision in the U.S. 2015
- Russia: ad recall 2015, by channel
Studies
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- 2017 Email Marketing Benchmark Report
- Optimizing Email Deliverability with AI
- 2019 State of Email Report
- Marketer Email Tracker 2019
- Marketer Email Tracking Study 2018
- Digital marketing in Italy
- Influencer marketing
- Digital marketing in the United Kingdom (UK)
- Marketing personalization
- Digital marketing in Sweden
- 2017 State of Email Report
- Email Tracking Report 2014
- DMA Insight: Marketer Email Tracking Study 2016
Statistics on "E-mail marketing "
- Number of e-mail users worldwide from 2017 to 2023 (in millions)
- Number of e-mail users in the United States from 2013 to 2020 (in millions)
- E-mail marketing usage in the United States as of May 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industry
- Market share of the most used e-mail clients in 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industry
- Positive effect of artificial intelligence (AI) use on e-mail marketing according to marketers in the United States as of February 2018
- Share of marketing e-mails that are personalized according to industry professionals worldwide as of August 2018
- Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars)
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017
- Leading countries of origin for unsolicited spam e-mails in 1st quarter 2019, by share of worldwide spam volume
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018
- Global e-mail spam rate from 2012 to 2018
- Spam placement rate worldwide in 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2018
- Global spam volume as percentage of total e-mail traffic from January 2014 to March 2019, by month
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- Share of consumers who made online and offline purchases influenced by a promotional e-mail in the United States as of January 2015
- Actions taken by consumers after receiving shopping cart e-mail remiders in the United States as of January 2015
- Share of consumers who find selected factors annoying while reading brand e-mails on smartphones in the United States as of July 2017
- Number of leads generated by e-mail software and marketing automation in the United States in 2015
- Which from the following are effective methods to acquire new e-mail addresses?
- What percentage of your e-mail marketing revenue comes from the following types of e-mails?
- Are your marketing e-mails optimized for mobile?*
- What does e-mail contribute overall to the business as percentage of digital business revenue?
- Where do you get your e-mail marketing education from?
- What percentage of time spend on all marketing activities is dedicated to e-mail marketing per month?
- How have e-mail marketing conversion rates trended over the past 12 months?
- What are your top five priorities for improving the ROI of your e-mail marketing programs in 2015?
- How have e-mail marketing click rates trended over the past 12 months?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- Default soft-bounce thresholds of marketing e-mails in the United Kingdom (UK) in 2013
- Which advertisements do you feel are the most trustworthy?
- Share of adults who pay attention to commercials in the United States as of April 2019, by gender
- Frequency with which consumers decide to buy products or services from promotional e-mails in the United States as of August 2015
- Where do you remember seeing/hearing advertising for this product/offer first?
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