Penetration rate: top 30 brands France 2015

This chart ranks the most popular brands in France in 2015, by penetration rate. Over 85 percent of consumers bought a President brand product in 2015.

Ranking of the 30 most-purchased brands in France in 2015, by penetration rate*

Characteristic	Penetration rate
Président	85.2%
Herta	83.4%
Panzani	82%
Fleury Michon	79.5%
Amora	77.2%
Coca-Cola	74.6%
Bonduelle	73.7%
Knorr	70%
Lustucru	67.6%
Harry's	67.5%
Maggi	67.3%
Elle & Vire	66.1%
La Laitière	64.6%
Le Gaulois	63.4%
Tipiak	62.8%
Signal	62.1%
Ducros	61.9%
Bonne Maman	60.6%
Lindt	60.3%
Vahin	58.1%
Kinder	57.8%
Entremont	57.8%
Lesieur	56.9%
Danette	56.5%
Petit Navire	55.8%
Brioche Pasquier	54.9%
D'Aucy	54.3%
Jacquet	54.2%
Lipton	53.1%
Sodebo	52.8%

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Release date

May 2016

More information

Region

France

Survey time period

2015

Supplementary notes

* The penetration rate is the percentage of consumers who have purchased a particular product, brand or service during a reference period.

The source adds the following methodological information: "The 4th edition of this Brand Footprint study by Kantar Worldpanel was conducted in 44 countries, on five continents covering 76% of global GDP across 15,000 brands, 200 PGC-FLS categories for 300 billion purchase transactions. It is based on the exploitation of the Consumer Reach Point (CRP) indicator, which is the result of the penetration rate multiplied by the frequency of purchase, all extrapolated to the country's population."

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