Traditional versus digital media sports consumption Netherlands 2017, by generation

Distribution of the total sports consumption using traditional and digital media in the Netherlands in 2017, by generation*

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Source

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Release date

March 2017

Region

Netherlands

Number of respondents

1,300 respondents

Special properties

consumers

Supplementary notes

* The source uses the following definitions for the five mentioned generations:

a) "Digitally disengaged: This generation is born before 1945 and came into contact with digital technology after turning 50";

b) "Baby boomers were born between 1945 and 1964 and have experienced the birth of computing and information technology first hand";

c) "Digital immigrants are the last generation to have grown up before the widespread adoption of digital technology (born between 1965 and 1980)";

d) "Digital natives were born between 1981 and 1995 and grew up in a culture of digital technology";

e) "The Technoholics include teenagers and young adults born after 1995".

The source does not provide the age of respondents nor the survey method.

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