In 2020, 191.1 million adults went online via a digital device while watching digital video or traditional TV. This figure is projected to surpass 197 million second screen users in 2022. TV content is struggling with retaining viewers' undivided attention, as many viewers use their smartphones to look up content relating to the program they are watching or to casually browse the internet while watching television.
Number of adult simultaneous internet and TV users in the United States from 2018 to 2022
(in millions)
Characteristic
Number of users in millions
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eMarketer. (August 28, 2020). Number of adult simultaneous internet and TV users in the United States from 2018 to 2022 (in millions) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/783461/simultaneous-internet-and-tv-users-usa/?ref_=a20m_us_blg_sadrmrk
eMarketer. "Number of adult simultaneous internet and TV users in the United States from 2018 to 2022 (in millions)." Chart. August 28, 2020. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/783461/simultaneous-internet-and-tv-users-usa/?ref_=a20m_us_blg_sadrmrk
eMarketer. (2020). Number of adult simultaneous internet and TV users in the United States from 2018 to 2022 (in millions). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/783461/simultaneous-internet-and-tv-users-usa/?ref_=a20m_us_blg_sadrmrk
eMarketer. "Number of Adult Simultaneous Internet and Tv Users in The United States from 2018 to 2022 (in Millions)." Statista, Statista Inc., 28 Aug 2020, https://www.statista.com/statistics/783461/simultaneous-internet-and-tv-users-usa/?ref_=a20m_us_blg_sadrmrk
eMarketer, Number of adult simultaneous internet and TV users in the United States from 2018 to 2022 (in millions) Statista, https://www.statista.com/statistics/783461/simultaneous-internet-and-tv-users-usa/?ref_=a20m_us_blg_sadrmrk (last visited September 01, 2024)
Number of adult simultaneous internet and TV users in the United States from 2018 to 2022 (in millions) [Graph], eMarketer, August 28, 2020. [Online]. Available: https://www.statista.com/statistics/783461/simultaneous-internet-and-tv-users-usa/?ref_=a20m_us_blg_sadrmrk