iOS in-app rewarded video ads eCPM in the U.S. during holiday season 2017-2020

In a comparison of holiday season in-app advertising in the United States, it was found that there are noticeable spikes of eCPM for rewarded video ads on iOS apps around the fourth quarters, when holiday advertising is at its highest. In 2017 when the format was brand new the eCPM in the last quarter of that year reached 16.3 U.S. dollars. A year later it dropped slightly to 15.3 dollars but still exhibited growth of close to 12 percent compared to the previous quarter of 2018. In the 2019 season rewarded video ads eCPM was expected to reach 17 U.S. dollars in the fourth quarter.

Rewarded video advertising effective cost-per-mille (eCPM) in iOS apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020

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Source

Release date

December 2019

Region

United States

Survey time period

Q3 2017 to Q3 2019

Supplementary notes

*Forecast.

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Statistics on "Video advertising and marketing"

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