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U.S. consumer expected personalized experiences in exchange for personal data 2017

Share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017

by A. Guttmann, last edited Feb 27, 2018
U.S. consumer expected personalized experiences in exchange for personal data 2017 This statistic shows the share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017. The results reveal that 32 percent of responding consumers expected to get a relevant discount within an hour of interacting with a brand in a way that allows that brand to identify them, with 25 percent of respondents expecting to receive a personalized newsletter within one hour.
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Share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017

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