U.S. consumer expected personalized experiences in exchange for personal data 2017

This statistic shows the share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017. The results reveal that 32 percent of responding consumers expected to get a relevant discount within an hour of interacting with a brand in a way that allows that brand to identify them, with 25 percent of respondents expecting to receive a personalized newsletter within one hour.

Share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017

Share of respondents
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Source

Release date

October 2017

Region

United States

Survey time period

September 8 to 14, 2017

Number of respondents

1,006 respondents

Age group

18 years and older

Supplementary notes

A consumer identifying themselves to a brand can include for example providing an e-mail address or creating a login.

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Statistics on "Marketing personalization"

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