Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

U.S. consumer expected personalized experiences in exchange for personal data 2017

Share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017

U.S. consumer expected personalized experiences in exchange for personal data 2017 This statistic shows the share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017. The results reveal that 32 percent of responding consumers expected to get a relevant discount within an hour of interacting with a brand in a way that allows that brand to identify them, with 25 percent of respondents expecting to receive a personalized newsletter within one hour.
Show more

Share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017

Share of respondents
--
--
--
--
Share of respondents
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment

Description

Source

More information

This statistic shows the share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017. The results reveal that 32 percent of responding consumers expected to get a relevant discount within an hour of interacting with a brand in a way that allows that brand to identify them, with 25 percent of respondents expecting to receive a personalized newsletter within one hour.
Show more
Release date
October 2017
Region
United States
Survey time period
September 8 to 14, 2017
Number of respondents
1,006 respondents
Age group
18 years and older
Supplementary notes
A consumer identifying themselves to a brand can include for example providing an e-mail address or creating a login.
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Marketing personalization
Marketing personalization

All Information
in one Presentation

Marketing personalization

Everything On "Marketing personalization" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Marketing personalization"
  • Overview & usage
  • Marketer perspective
  • Consumer perspective
The most important statistics
  • Effectiveness
  • E-mail
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.