This statistic presents the primary reasons for internet users in the United States to make digital purchases as of March 2018. According to the findings, 43 percent of surveyed internet users reported that their main reason for making digital purchases was due to convenience.
Primary reason that internet users in the United States make digital purchases as of March 2018
Characteristic
Share of respondents
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eMarketer. (March 30, 2018). Primary reason that internet users in the United States make digital purchases as of March 2018 [Graph]. In Statista. Retrieved September 13, 2024, from https://www.statista.com/statistics/826773/primary-reasons-internet-users-make-digital-purchases/
eMarketer. "Primary reason that internet users in the United States make digital purchases as of March 2018." Chart. March 30, 2018. Statista. Accessed September 13, 2024. https://www.statista.com/statistics/826773/primary-reasons-internet-users-make-digital-purchases/
eMarketer. (2018). Primary reason that internet users in the United States make digital purchases as of March 2018. Statista. Statista Inc.. Accessed: September 13, 2024. https://www.statista.com/statistics/826773/primary-reasons-internet-users-make-digital-purchases/
eMarketer. "Primary Reason That Internet Users in The United States Make Digital Purchases as of March 2018." Statista, Statista Inc., 30 Mar 2018, https://www.statista.com/statistics/826773/primary-reasons-internet-users-make-digital-purchases/
eMarketer, Primary reason that internet users in the United States make digital purchases as of March 2018 Statista, https://www.statista.com/statistics/826773/primary-reasons-internet-users-make-digital-purchases/ (last visited September 13, 2024)
Primary reason that internet users in the United States make digital purchases as of March 2018 [Graph], eMarketer, March 30, 2018. [Online]. Available: https://www.statista.com/statistics/826773/primary-reasons-internet-users-make-digital-purchases/
