This statistic presents the primary reasons for internet users in the United States to make digital purchases as of March 2018. According to the findings, 43 percent of surveyed internet users reported that their main reason for making digital purchases was due to convenience.
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U.S. online user primary reasons to make online purchases 2018
Primary reason that internet users in the United States make digital purchases as of March 2018
This statistic presents the primary reasons for internet users in the United States to make digital purchases as of March 2018. According to the findings, 43 percent of surveyed internet users reported that their main reason for making digital purchases was due to convenience.
Loading statistic...
| Share of respondents | |
|---|---|
| Convenience | 43% |
| Pricing | 19% |
| Home delivery | 8% |
| Variety | 8% |
| Product comparison & reviews | 4% |
| Rarely/never order items online | 17% |
| Share of respondents | |
|---|---|
| Convenience | 43% |
| Pricing | 19% |
| Home delivery | 8% |
| Variety | 8% |
| Product comparison & reviews | 4% |
| Rarely/never order items online | 17% |
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This statistic presents the primary reasons for internet users in the United States to make digital purchases as of March 2018. According to the findings, 43 percent of surveyed internet users reported that their main reason for making digital purchases was due to convenience.
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- Release date
- March 2018
- Region
- United States
- Survey time period
- March 22, 2018
- Number of respondents
- 1,649 respondents
- Age group
- 18 years and older
- Special properties
- internet users
- Method of interview
- Online survey
- Supplementary notes
- Figures may not add up to 100 percent due to rounding.
More information
- Region
- United States
- Survey time period
- March 22, 2018
- Number of respondents
- 1,649 respondents
- Age group
- 18 years and older
- Special properties
- internet users
- Method of interview
- Online survey
- Supplementary notes
- Figures may not add up to 100 percent due to rounding.
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