Primary reason that internet users in the United States make digital purchases as of March 2018

U.S. online user primary reasons to make online purchases 2018 This statistic presents the primary reasons for internet users in the United States to make digital purchases as of March 2018. According to the findings, 43 percent of surveyed internet users reported that their main reason for making digital purchases was due to convenience.
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Share of respondents
Convenience43%
Pricing19%
Home delivery8%
Variety8%
Product comparison & reviews4%
Rarely/never order items online17%
Share of respondents
Convenience43%
Pricing19%
Home delivery8%
Variety8%
Product comparison & reviews4%
Rarely/never order items online17%
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Description Source More information
This statistic presents the primary reasons for internet users in the United States to make digital purchases as of March 2018. According to the findings, 43 percent of surveyed internet users reported that their main reason for making digital purchases was due to convenience.
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Release date
March 2018
Region
United States
Survey time period
March 22, 2018
Number of respondents
1,649 respondents
Age group
18 years and older
Special properties
internet users
Method of interview
Online survey
Supplementary notes
Figures may not add up to 100 percent due to rounding.

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