Willingness to purchase a gift without a discount U.S. 2017

Published by
D. Tighe,
Dec 16, 2022
This statistic depicts the results of a survey in which American consumers were asked if they were still willing to purchase the product at the top of their holiday shopping list without a discount. According to the survey, 29 percent of respondents were unwilling to pay full price for the top product on their holiday shopping list.

Willingness of consumers to purchase top holiday gift at full price in the United States in 2017

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Source

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Release date

February 2018

Region

United States

Survey time period

January 1-16, 2018

Number of respondents

1,743 respondents

Age group

18 years and older

Supplementary notes

The source provides no information about the method of survey.

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