This statistic depicts the results of a survey in which American consumers were asked if they were still willing to purchase the product at the top of their holiday shopping list without a discount. According to the survey, 29 percent of respondents were unwilling to pay full price for the top product on their holiday shopping list.
Willingness of consumers to purchase top holiday gift at full price in the United States in 2017
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Various sources (TrendSource). (February 22, 2018). Willingness of consumers to purchase top holiday gift at full price in the United States in 2017 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/828916/us-consumer-discounted-willingness-to-purchase-gift/
Various sources (TrendSource). "Willingness of consumers to purchase top holiday gift at full price in the United States in 2017." Chart. February 22, 2018. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/828916/us-consumer-discounted-willingness-to-purchase-gift/
Various sources (TrendSource). (2018). Willingness of consumers to purchase top holiday gift at full price in the United States in 2017. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/828916/us-consumer-discounted-willingness-to-purchase-gift/
Various sources (TrendSource). "Willingness of Consumers to Purchase Top Holiday Gift at Full Price in The United States in 2017." Statista, Statista Inc., 22 Feb 2018, https://www.statista.com/statistics/828916/us-consumer-discounted-willingness-to-purchase-gift/
Various sources (TrendSource), Willingness of consumers to purchase top holiday gift at full price in the United States in 2017 Statista, https://www.statista.com/statistics/828916/us-consumer-discounted-willingness-to-purchase-gift/ (last visited October 06, 2024)
Willingness of consumers to purchase top holiday gift at full price in the United States in 2017 [Graph], Various sources (TrendSource), February 22, 2018. [Online]. Available: https://www.statista.com/statistics/828916/us-consumer-discounted-willingness-to-purchase-gift/