Advertisers' use of digital channels in Belgium 2018, by campaign type

This statistic displays the advertisers' use of digital channels in Belgium in 2018, by type of campaign. Over 20 percent of the advertisers taking part in this survey said to always use digital channels to drive people to the store. In comparison, 37 percent answered to use digital channels to drive traffic to their website.

Advertisers' use of digital channels in Belgium in 2018, by type of campaign

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Source

Release date

June 2018

Region

Belgium

Survey time period

March 14, 2018 to March 28, 2018

Number of respondents

298 respondents

Special properties

respondents from the advertising industry

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source does not provide any information regarding missing percentage points to 100 percent.

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