The timeline presents the average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020. It was found that Snapchat's AARPU in 2017 amounted to 7.16 U.S. dollars and it is projected to grow to over 31 U.S. dollars by the end of 2020.
Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020
(in U.S. dollars)
among users of the included companies at least once per month; excludes spending by marketers that goes toward developing or maintaining a presence on each social platform
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eMarketer. (June 8, 2018). Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved May 28, 2022, from https://www.statista.com/statistics/869575/aarpu-media-publishers/
eMarketer. "Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)." Chart. June 8, 2018. Statista. Accessed May 28, 2022. https://www.statista.com/statistics/869575/aarpu-media-publishers/
eMarketer. (2018). Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: May 28, 2022. https://www.statista.com/statistics/869575/aarpu-media-publishers/
eMarketer. "Average Advertising Revenue per User (Aarpu) of Selected Media Companies and Online Publishers in The United States from 2016 to 2020 (in U.S. Dollars)." Statista, Statista Inc., 8 Jun 2018, https://www.statista.com/statistics/869575/aarpu-media-publishers/
eMarketer, Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars) Statista, https://www.statista.com/statistics/869575/aarpu-media-publishers/ (last visited May 28, 2022)
