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U.S. average AARPU of media companies and publishers 2016-2020

Published by Statista Research Department, Jan 14, 2021
The timeline presents the average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020. It was found that Snapchat's AARPU in 2017 amounted to 7.16 U.S. dollars and it is projected to grow to over 31 U.S. dollars by the end of 2020.

Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)

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Source

Release date

June 2018

Region

United States

Survey time period

2016 to 2017

Special properties

among users of the included companies at least once per month; excludes spending by marketers that goes toward developing or maintaining a presence on each social platform

Supplementary notes

* Forecast.
**Gross revenue.

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