The timeline presents the average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020. It was found that Snapchat's AARPU in 2017 amounted to 7.16 U.S. dollars and it is projected to grow to over 31 U.S. dollars by the end of 2020.
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U.S. average AARPU of media companies and publishers 2016-2020
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Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
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The timeline presents the average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020. It was found that Snapchat's AARPU in 2017 amounted to 7.16 U.S. dollars and it is projected to grow to over 31 U.S. dollars by the end of 2020.
| YouTube** | Hulu** | Snapchat | Roku | ||||
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| YouTube** | Hulu** | Snapchat | Roku | ||||
|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
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The timeline presents the average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020. It was found that Snapchat's AARPU in 2017 amounted to 7.16 U.S. dollars and it is projected to grow to over 31 U.S. dollars by the end of 2020.
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- Show publisher information
- Release date
- June 2018
- Region
- United States
- Survey time period
- 2016 to 2017
- Special properties
- among users of the included companies at least once per month; excludes spending by marketers that goes toward developing or maintaining a presence on each social platform
- Supplementary notes
-
* Forecast.
**Gross revenue.
More information
- Region
- United States
- Survey time period
- 2016 to 2017
- Special properties
- among users of the included companies at least once per month; excludes spending by marketers that goes toward developing or maintaining a presence on each social platform
- Supplementary notes
-
* Forecast.
**Gross revenue.
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Statistics on the topic
Free statistics
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- Most popular online video properties in the United States as of June 2017, by videos streamed (in millions)
- U.S. customer satisfaction with social media sites in 2018 (index score)
- Leading sources of worldwide social media referral traffic in the 2nd half 2017, by share of visits
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- Percentage of U.S. internet users who use YouTube as of January 2018, by age group
- Percentage of U.S. internet users who use YouTube as of January 2018, by gender
- Percentage of U.S. internet users who use YouTube as of January 2018, by annual household income (in U.S. dollars)
- Percentage of U.S. internet users who use YouTube as of January 2018, by urbanity
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- Share of worldwide users who have accessed YouTube to listen to music as of 2017, by country
- Share of internet users in the United States who are likely to use YouTube in-app messaging and video sharing as of August 2017
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- Most viewed YouTube channel owners of all time as of January 2019, by views (in billions)
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- Annual revenue and income of YouTube channel creator PewDiePie from 2013 to 2016 (in million U.S. dollars)
- Most popular YouTube videos based on total global views as of December 2018 (in billions)
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- Share of consumers with an active YouTube or YouTube Red subscription in the United States as of February 2017, by gender
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Premium Statistics
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- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
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- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018
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- Leading media owners worldwide in 2016, ranked by advertising revenue (in million U.S. dollars)
- Scripps Networks Interactive advertising revenue worldwide from 2014 to 2017 (in billion U.S. dollars)
- Estimated market share of online advertising market in Italy in 2018, by segment
- Share of total revenue accounted for by advertising revenue for the ten leading websites by popularity in the United Kingdom (UK) in 2014*
- Programmatic advertising market revenue in Italy from 2013 to 2016* (in million euros)
- Revenue of the advertising industry in Denmark from 2009 to 2017 (in million DKK)
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- Leading barriers to growth according to media executives worldwide in 2013 and 2014
- Number of companies registered in the news and media sector in Brazil from 2010 to 2015 (in 1,000s)
- Scripps Networks Interactive operating revenue in the United States from 2014 to 2017, by network (in million U.S. dollars)
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